Forge your success as Principal Digital Analyst at Forge Holiday Group! Salary: Up to £65,000 per annum Work Days & Hours: Monday to Friday, 9am to 5:30pm, 37.5 hours per week Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office Team: Data and Analytics Reports to: Business Partner About Us Forge Holiday Group brings together four market-leading holiday brands like Sykes Holiday Cottages, Forest Holidays, UKCaravans4Hire, and Bachcare in New Zealand. We’re four companies built around market-leading technology, service, and products. From woodland accommodation to holiday cottages and caravans, we’re here to do one thing. With a team of 1,700 passionate professionals, we live by four core values that guide everything we do: One Business, Keep It Simple, Grow & Learn and Sustainable Impact. These values inspire us to stay true to delivering great experiences for our customers, supporting our colleagues and building a better future together. About the Principal Digital Analyst Role: As Principal Digital Analyst you will be responsible for the full lifecycle of digital analytics, auditing data collection (Google Analytics, Firebase, internal sources), monitoring performance, and delivering insights that support our eCommerce trading strategy. You’ll work closely with trading, product, marketing, and development teams to optimise customer journeys, conversion funnels, and overall trading performance. Based in our multi-disciplinary data and analytics team, you’ll also mentor junior analysts and serve as a trusted advisor to the business on questions about data. This role is ideal for a technically strong, impact-driven analyst who thrives in a collaborative environment and is ready to shape the future of digital at Forge. Your Responsibilities: Deliver early warning analytics to quickly identify issues and opportunities for trading teams Act as a vocal, data-driven member of the trade team raising opportunities grounded in data Translate complex data into clear, actionable insights that drive commercial value Communicate effectively with both technical and non-technical audiences Own the configuration and quality of digital tracking (e.g. via Google Tag Manager or internal data systems) Ensure robust, reliable data collection in collaboration with product and tech teams Act as the subject matter expert for GA4, GTM, BigQuery, Firebase, and other tracking/reporting tools Optimise tracking of deep-links and cross-platform interactions Lead the creation of a digital/product-focused data hub as part of our hybrid data mesh strategy Establish greenfield datasets and reporting in Microsoft Fabric, supported by analytics engineers and platform teams. Share knowledge and promote data maturity across the team Mentor junior analysts and support stakeholder upskilling in data literacy Skills and Qualifications: We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success! Essential Experience: Extensive experience in web / digital analytics roles, ideally in an eCommerce environment (GA4, GTM or Google Tag Gateway) Strong in web/app analytics, including deep-linking and cross-platform tracking Proficient in SQL, BigQuery, and debugging tools Understanding of digital architecture, including JavaScript basics and front-end data flows Proficiency in visualisation tools (Excel, Tableau or Power BI) Practitioner of concepts like Data > Insight > Action and storytelling with data Track record conducting exploratory data analysis, from formulating hypotheses to presenting findings Proactive, self-motivated, and solutions-focused Able to manage work within set deadlines and effectively communicate progress Ability to understand stakeholder needs and negotiate priorities and alternatives Excellent communication skills Able to translate technical concepts into business language Nice to have: Bachelor's degree in a numerate discipline (e.g., Mathematics, Statistics, Computer Science, Economics, Engineering) or an equivalent analytical apprenticeship Familiarity with Firebase, Appsflyer, or other app analytics and attribution tools Experience supporting A/B testing and experimentation frameworks Certifications in Google Analytics or GTM Experience in an agile/scrum development environment Experience using JIRA Experience coaching data fluency to broader business colleagues Commercial awareness, ideally within the holiday lettings or travel and tourism sector Forge Holiday Groups Company Benefits Annual STIP Company-wide Bonus Scheme offering up to an additional 10% of your salary through our performance-based bonus program 33 days of annual leave including bank holidays, plus up to 5 extra days with long service A day off to celebrate your Birthday Two paid Volunteering Days off annually One of only 1000 BCORP-certified companies in the UK Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay) Exclusive discounts on stays for you, family and friends Discounts and offers with a focus on your overall wellbeing Health Cash Plan Training & Development programs to set you up for success 24/7 mental health support and initiatives Access to the gym at our Chester HQ Chester HQ has on-site parking and is close to Chester train station Employee Savings Scheme transferring directly from your salar Long Service Awards Hybrid working for selected roles Diversity and Inclusion: We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help Apply now to be a part of our inclusive and supportive work environment, where you'll find excellent opportunities for career progression and personal development!