Posted: 14 June
The role
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.\\n\\nThe Channel Marcom team is responsible for driving all marketing communications in the indirect channel, delivering best in class Apple customer experience across all customer touch-points, including communications and merchandising strategies within partners' brick-and-mortar and online environments. The Channel XF Producer is responsible for driving, creating and delivering channel specific briefs, producing the creative work for both Apple-Led and Partner-led opportunities in market. This person will be both an excellent producer as well as a proactive strategic thinker, with a strong point of view on both our channel and partner's channel communications.\n\nThey will work with European and WW channel teams to have a clear understanding of WW priorities and how they should be successfully implemented in market. They will have a strong point of view, informed by their partnerships with sales, platforms and partner comms about what is needed for each LOB and which global solutions or local strategies should be deployed to meet those challenges / opportunities.\n\nThis person will understand how to provide meaningful and significant contributions to the development of Channel in Europe. 7 years of Marketing communications experience gained at an advertising, marketing, or design agency, or within an in-house marketing communications team; focused on building brands and driving business results\nExperience developing and executing successful brand strategies across multiple channels (marketing, sales, product development)\nCross-functional work experience with stakeholders at various levels of an organization (such as, but not limited to, Account Directors, Producers, or in-house marketing management roles)\nDigitally fluent, with experience delivering and orchestrating connected customer journeys Direct channel marketing experience, with knowledge of how marketing strategies translate across sales channels - including visual merchandising, retail campaigns, Point of Sale, and customer-engagement programs.\nDeep understanding of customer behavior from awareness to post-purchase, pulling insights from teams and partnerships to sharpen the work from a customer point of view.\nExperienced in delivering integrated marketing initiatives across a broad range of formats and deliverables.\nExperience working across European markets, with an appreciation for the cultural and commercial differences between the UK, France, Germany, Spain and Italy.\nExperience with global brand and global team collaboration.\nBalances working in a creatively driven organization with an integrated, analytical, and disciplined approach to marketing.\nFamiliarity with AI-powered marketing tools (e.g. content generation, analytics, automation) and an understanding of how they can enhance campaign performance and efficiency.\nHighly collaborative, builds trust, credibility, and influence across multiple teams and stakeholders to get results.\nExperience partnering with Creative teams to produce strong work.\nExcellent written, verbal, and presentation skills, with the ability to communicate effectively across a broad range of collaborators, including leadership.\nComfortable in a fast-paced, matrix'd organization; effective working autonomously and under pressure.\nProactive, organized, resourceful and adaptable; can solve complicated problems with a positive attitude.
