Senior Marketing Associate, Web Analytics (London)
Fitch Group is seeking a Digital Analyst expert in Adobe Analytics or Customer Journey Analytics (CJA) to help the business measure, monitor, and surface insights across its web ecosystem. This role reports to Marketing Operations.
About the Team
The team operates as a centre of excellence to ensure best practices in digital analytics and reporting are followed across all Fitch brands and regions, with the goal of optimising marketing performance, conversion, and ROI.
How You'll Make an Impact
* Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
* Recommendations: Build proactive, data‑backed recommendations that improve marketing performance, conversion, and ROI.
* Collaboration: Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
* Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
* Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy‑compliant data.
* Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self‑serve analytics model and evangelise performance measurement and optimisation across Fitch Group.
You May be a Good Fit if:
* Expert in Adobe Analytics and/or Customer Journey Analytics (CJA) mandatory.
* Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
* Strong understanding of digital data infrastructure and data layers.
* Advanced skills in dashboarding and data visualisation.
* Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
* Strong analytical and problem‑solving skills; exceptional attention to detail; curious and committed to continuous learning.
* Team player with a self‑motivated, proactive, organised, and positive approach.
* Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.
What Would Make You Stand Out
Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.
* Familiarity with consent management platforms and privacy‑compliant measurement.
* Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
* Experience analysing experimentation data for conversion rate optimisation.
Why Choose Fitch
* Hybrid Work Environment: 3 days a week in office required.
* A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programmes designed to ensure that your time at Fitch will be a continuous learning opportunity.
* Investing in Your Future: Retirement planning and tuition reimbursement programmes that empower you to achieve your short and long‑term goals.
* Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing.
* Supportive Parenting Policies: Family‑friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively.
* Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe.
* Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community.
Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
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