Job Description
We are partnering with an award-winning, fast-growing digital agency to recruit a Paid Advertising Specialist to join their established Digital Marketing team. This is an exciting opportunity for a paid media professional with strong experience across both PPC, Paid Search and Paid Social to take ownership of strategy, execution and performance across a varied client portfolio.
The Role
You will play a central role in planning, building and optimising multi-channel paid campaigns aligned to client KPIs and commercial objectives.
This is a specialist-level position suited to someone who:
* Can independently manage multiple client accounts
* Contributes strategic insight, not just execution
* Consistently drives performance improvements
* Understands how search intent and audience-led social strategies work together
Key Responsibilities
Strategy Development
* Develop comprehensive PPC and Paid Social strategies aligned to client objectives and growth targets
* Conduct keyword, competitor and audience research to identify opportunities
* Build integrated strategies across platforms including Search, Shopping, Performance Max, Display, Meta, LinkedIn and TikTok
* Forecast budgets, performance expectations and scaling opportunities
* Refine strategy based on trends, seasonality and market conditions
Campaign Implementation & Management
* Plan, launch and manage campaigns across Google Ads, Microsoft Advertising and Paid Social platforms
* Create scalable, best-practice account structures
* Write compelling, performance-focused ad copy
* Manage product feeds and shopping campaigns where relevant
* Ensure accurate tracking and conversion implementation
Performance Optimisation
* Monitor and optimise campaigns to improve KPIs and conversion rates
* Refine bidding strategies, targeting and placements
* Implement structured A/B testing across creative, copy and landing pages
* Identify underperformance and proactively implement solutions
* Provide CRO and landing page recommendations
Tracking, Analytics & Reporting
* Implement and manage tracking via Google Tag Manager, GA4 and social pixels
* Troubleshoot attribution and reporting discrepancies
* Build dashboards using Looker Studio (or similar)
* Deliver commercially focused performance reports
* Translate data into clear, actionable insights
Client & Account Management
* Take ownership of allocated client accounts
* Manage budget pacing and scaling opportunities
* Communicate performance updates and strategic recommendations
* Collaborate with SEO, Content, Design and Development teams
* Identify growth opportunities across additional channels
Experience
* Strong paid media experience, ideally within an agency environment
* Hands-on expertise across both PPC, Paid Search and Paid Social
* Commercially aware with a clear understanding of client KPIs
* Strong analytical and data interpretation skills
* Confident communicator with excellent written skills
* Highly organised and comfortable managing multiple accounts
* Experienced in managing ad spend and allocated time budgets
Benefits
* £32,000 – £38,000 depending on experience
* Hybrid working model (minimum two days per week in the office)
* Personal training budget and structured development pathway
* Clear career progression opportunities
* Collaborative and supportive team culture
* Regular team and company social events