Build the Future of Guest Experiences Forge Holiday Group (Sykes Holiday Cottages, Forest Holidays, Bachcare) is transforming how millions of guests book and enjoy holidays. Our mission is simple: make every stay unforgettable while empowering our teams with smarter, faster, and more intuitive digital tools. We’re in the middle of a major product and AI-driven evolution, led by our Chief Product Officer, Jule Owen, who joined in 2025. We’re reimagining our apps, loyalty offerings, and booking journeys, and this is your chance to own one of the most critical and complex guest-facing products in the business. We’ve already made several key product hires, now we’re scaling further. This is your chance to join a high-energy, commercially focused product team and shape the future of holiday experiences. Here’s The Deal: Salary: £55,000 to £70,000 DOE Hybrid working: 2 days/week at Chester HQ Reporting to: Head of Product, Guest Experience Culture: Fast-paced, collaborative, commercially minded, and obsessed with creating outstanding guest experiences. About The Product Manager (Account, Loyalty & Booking) Role: High-Energy, Strategic, Impactful As Product Manager (Account, Loyalty & Booking), you will lead the evolution of our most critical guest journeys, ensuring each interaction is seamless, personalised, and rewarding. The way guests discover, book, and return for holidays defines our success. This is a high-impact role for someone with commercial confidence who thrives in complex, fast-moving environments and enjoys working closely with technical teams to deliver real-world results. Why this role matters: Drive conversion, loyalty, and repeat bookings Shape the end-to-end booking and guest account experience Optimise revenue and lifetime value Enable personalised, trusted, and delightful guest journeys What You’ll Do: Own the vision, strategy, and roadmap for guest accounts, loyalty features, and booking flows. Identify and prioritise key problems across sign-up, login, checkout, repeat booking, and loyalty journeys. Collaborate with UX, engineering, marketing, and data teams to deliver high-performing, intuitive experiences. Lead experimentation through A/B testing and data-driven optimisations to improve engagement and bookings. Partner with marketing and CRM teams to evolve loyalty, referral, and reactivation features. Analyse guest behaviour and funnel performance to define actionable insights and improvements. Ensure trust, clarity, accessibility, and consistency across all guest touchpoints. Balance commercial goals with guest experience, turning complex challenges into simple, effective solutions. Who You Are: Proven Product Manager with deep experience in discovery, prioritisation, delivery, and stakeholder management Commercially confident, data-driven, and outcome-focused Strong communicator who can influence technical and commercial teams alike Experienced in managing complex, multi-touchpoint customer journeys Curious, energetic, and able to thrive in a fast-paced environment In-depth understanding of B2C customer behaviour and trends. Bonus Point For: Experience in ecommerce, travel, hospitality, or marketplaces Familiarity with performance marketing, personalisation, or CRM journeys Exposure to guest-facing apps or cross-device experiences. What We Offer Annual bonus scheme linked to company performance. 33 days’ holiday (including bank holidays), plus up to 5 extra with long service. Birthday day off 2 volunteering days per year. Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay). Discounts on stays with our brands wellbeing offers. Health cash plan & life assurance. Training & development opportunities. 24/7 mental health support. On-site gym and parking at Chester HQ (near train station). Employee savings scheme long service awards. Inclusion & Belonging: We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help. Apply today! Bring your energy, commercial mindset, and product expertise to create seamless, personalised booking experiences that keep guests returning year after year.