Media Diversification Press Officer
Salary: £48,396- £55,644per annum + benefits (We normally offer a starting salary at the start of the range)
Based: Islington, London – hybrid working
Closing date: Sunday 26th April 2026
Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time each week. Reasonable adjustments will be made to support individual needs.
Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.
The news landscape is shifting fast - and we’re looking for a creative and resourceful communicator to lead the way.
Greenpeace UK is launching a brand-new Media Diversification Press Officer role designed to break through the noise and bring our vital work on climate and nature to new channels and audiences.
Taking a step back from the daily news churn, you’ll be delivering a new media strategy, pitching powerful stories to documentary filmmakers, podcast producers, digital-first outlets, and content creators.
You will achieve this by:
* Supporting the Head of Press and Rapid Response in developing a media diversification strategy, in line with our audience strategy and wider organisational objectives
* Identifying and pitching Greenpeace stories, campaigns and spokespeople for media partners beyond the daily news cycle - e.g. podcast producers, social-first video teams, digital influencers, digital-native publications, documentary makers
* Working closely with our digital team to identify opportunities to collaborate with social-first accounts, key influencers and content creators
* Coordinating communication and engagement activities around the release of high-profile content featuring Greenpeace, such as documentaries
* Building relationships & develop targeted partnerships with a diverse range of media creators and outlets, including those under-represented in mainstream UK media, to ensure Greenpeace stories reach and resonate with key audiences.
* Building our spokespeople’s public profile by securing interview opportunities for them on podcasts, current affairs programmes and other channels
* Actively championing anti-racist values – tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader more diverse audience.
About you
Whether it’s a high-impact feature or a social collaboration, you will diversify our voice and ensure our campaigns resonate in every corner of the digital world. Life in the Greenpeace UK news team is rarely predictable, always rewarding. One day, you could be pitching a documentary idea to a major production company; the next, you could be taking a key influencer behind the scenes of a Greenpeace action. Every day, you’ll work alongside a committed team of press officers, campaigners, investigators and comms experts tackling the defining challenges of our times.
As polluters, billionaires and their political allies tighten their grip on our society, you’ll be part of a crucial effort to tell a different story: one based on hope, justice and the power of collective action.
If you’re a creative press officer or someone with a background in PR who has a passion for the planet and an eye for storytelling, help us redefine how the world sees Greenpeace
Essential Criteria for Success
* Experience or interest in developing and pitching features and content for long-form and partnership-based media, including social-first or digital-native outlets
* Experience in media relations, PR, journalism, or comparable storytelling roles, with a proven ability to secure impactful news coverage or partnerships
* A good understanding of how campaigning organisations use news and social media content to achieve change
* Proven ability to build and maintain strong relationships with a network of media contacts, including producers and commissioning editors
* Proven ability to build relationships across teams/departments and work in multi- disciplinary contexts.
We give you:
You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few.
Our commitment to diversity:
We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.
One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets.
As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.
We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.
Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.
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