Marketing, Communications & Influence Director
Location: London
Reports to: European Marketing & Communications Leader (solid line) & Country President UK (functional line)
About ManpowerGroup
Almost nothing in life is as essential as finding and sustaining meaningful work. For millions, this looks different every day - and ManpowerGroup is here for all of them.
As a global leader in workforce solutions, we play a critical role in the UK labour market through our flagship brands: Manpower, Experis, Brook Street and Talent Solutions. With a strong heritage and a renewed ambition for growth, we are looking for an experienced and inspirational Marketing, Communications & Influence Director to elevate our brands, sharpen our market impact, and drive measurable business value in one of our most strategic markets.
Your Mission
As Marketing, Comms & Influence Director for the UK, you will shape and deploy the national marketing and communications agenda in close alignment with European and Global strategies. You will lead a talented and multidisciplinary team and ensure ManpowerGroup's brands are visible, relevant, trusted, and commercially impactful in the UK market.
You will be responsible for delivering a fully integrated strategy across brands, digital performance, communications, PR, partnerships, employer branding, and B2B/B2C activation with a strong emphasis on data-driven impact, performance marketing, and commercial contribution.
Key Responsibilities
1. Strategy & Leadership
* Develop and implement a unified, data-driven Marketing, Communications & Influence strategy for the UK, aligned with Global/European frameworks.
* Strengthen brand equity for Manpower, Experis and Talent Solutions, ensuring differentiation in a competitive HR services market.
* Act as a senior business partner for the UK leadership team, bringing insight, challenge, and thought leadership.
1. Brand, Communications & Reputation
* Lead all brand positioning, messaging, and narrative development for the UK market.
* Oversee UK communications and PR: corporate reputation, crisis comms, media relations, employer brand, and advocacy.
* Represent the company externally and partner with industry bodies, influencers, and UK-specific institutional stakeholders.
1. Digital, Performance & Data
* Drive performance marketing across channels to generate quality B2B and B2C leads.
* Oversee analytics, dashboards, campaign optimisation, and ROI measurement.
* Strengthen data literacy and digital maturity across the marketing function.
1. Commercial & Sales Alignment
* Partner closely with Sales to support revenue growth through ABM, sales enablement, client events, webinars, industry campaigns, and tailored B2B content.
* Embed marketing as a core contributor to pipeline creation, client intimacy, and sector growth (Engineering, Healthcare, IT/Digital, etc.).
* Align marketing KPIs with commercial objectives and country P&L priorities.
1. Team Leadership & Capability Building
* Lead a multidisciplinary team (~20 FTEs) across brand, performance, digital, comms, analytics, and partnerships.
* Strengthen skills, tools, and ways of working in line with Global and European standards.
* Build a high-performing, collaborative culture focused on delivery, impact, and continuous improvement.
Candidate Profile
Experience & Background
* 12-15+ years of experience in multi-stakeholder environments on both client and agency sides.
* Demonstrated track record in brand strategy, digital and performance marketing, and integrated communication.
* Experience leading teams in complex international matrix organisations.
* Strong business acumen and proven ability to partner with senior commercial leaders.
* HR services or professional services experience is a plus.
Skills & Competencies
* Strategic thinking with strong operational discipline.
* Data-driven and ROI-oriented mindset.
* High creativity combined with strong analytical capability.
* Outstanding communication and influencing skills.
* Proactive, resilient, collaborative, and able to navigate ambiguity.
* Fluent in English (additional European languages an asset).
What We Offer
* A pivotal role in one of ManpowerGroup's most strategic European markets.
* Direct access and exposure to Global, European, and UK senior leadership.
* The opportunity to lead a transformation agenda across brands, digital, influence, and commercial impact.
* Competitive compensation and benefits, plus career progression in a global organisation with purpose.
Our Standards
* Clarity: Takes time to understand and share our organisation's vision and strategy with others, holds themself and others accountable to deliver on our common goals, mindfully gives honest and regular feedback and openly receives it so we can all learn and deliver our best.
* Care: Leads themself and others with care, respecting people as people first and promoting diversity, equity, inclusion and belonging in their environment so people feel heard and valued, listens to understand and then communicates purposefully and consistently, intentionally develops themself and inspires, coaches and empowers the development of others.
* Grow: Openly contributes thoughts, asks questions and challenges appropriately so that we make better, courageous and timely decisions, collaborates with others to identify current ideas, trends and perspectives (internally and externally) to continuously improve and transform what we do, builds on our successes and actively learns from mistakes and missed opportunities to progress toward our ambition.
#J-18808-Ljbffr