Permanent – Brand Trade Marketing Executive – B2B
Hybrid working – Based in Wrexham
£Competitive Salary Package
My client, a Global B2B business is recruiting an experienced Brand Trade Marketing Executive to join their dynamic, forward thinking marketing team. This role involves managing the loyalty specialist programme scheme to increase sales and customer satisfaction and retention. The successful candidate will work closely with senior management and key stakeholders to develop customer-focused, innovative marketing communication plans and campaigns to develop the brand.
Day-to-day of the role:
* Design and implement services to enhance the Loyalty Specialist programme, focusing on increasing sales and customer retention.
* Develop integrated marketing communication plans and campaigns in collaboration with the management team and key stakeholders.
* Manage brand positioning for specific products and services and support future product portfolio arrangements.
* Oversee communication agencies, printers, and media, ensuring alignment with business objectives.
* Compose and manage communication briefings for product launches and lifecycle campaigns, including marketing literature, POS, promotions, and advertisements.
* Develop and deliver advertising campaigns in line with the commercial plan, enhancing brand reputation.
* Support digital media launches and developments as per the commercial strategy.
* Maintain awareness of customer behaviour to identify opportunities for new and improved marketing activities.
* Brief marketing agencies and ensure quality control of their output.
* Analyse the return on investment and effectiveness of marketing campaigns, making recommendations for improvements.
* Manage multiple campaigns across diverse channels, both online and offline, ensuring timely and budget-compliant delivery.
* Establish communication channels and act on feedback from customers and stakeholders.
* Event management
Required Skills:
* Minimum of 5 years marketing experience within a similar Marketing role, in a B2B environment.
* Proven experience in digital marketing, including social media, website management, content writing, online advertising, and SEO.
* Experience in Advertising and PR – desirable
* Knowledge of CRM systems, ie salesforce or similar packages
* Experience compiling email campaigns using Mailchimp
* Customer-oriented, results-driven, and a creative problem solver with a sense of urgency.
* Excellent communication and organisational skills, creative thinking, and a keen eye for detail.
£Competitive Salary Package
Pension
31 days holidays (including bank holidays)
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