Marketing & Growth Lead (Contract)
Northcoders Group PLC is seeking a strategic and hands‑on Marketing & Growth Lead to support Counter’s B2B consultancy growth while driving engagement, awareness and commercial performance for Northcoders’ B2C and employer‑focused offerings.
Location: Manchester (Spinningfields) – hybrid.
Working schedule: 4 days a week, 1–2 days in office.
Contract: Fixed‑term (contract length initially 3 months, may extend to 6 months, outside IR35). Start ASAP.
Compensation: £4,000 – £5,000 per month, depending on experience.
Responsibilities
* Lead marketing strategy and execution across both Counter and Northcoders brands.
* Develop content strategy across blogs, social media and email for both B2B consultancy and B2C audiences.
* Create dashboards to report performance monthly to senior leadership and board‑level stakeholders.
* Plan and deliver a structured programme of owned and sponsored events for both brands, including end‑to‑end execution and post‑event analysis.
* Monitor emerging social and industry trends and incorporate them into strategy where relevant.
* Choose tactics that best match strategy and target audiences, translating the annual marketing strategy into day‑to‑day campaigns.
Counter‑specific responsibilities
* Develop and execute integrated B2B campaigns for Counter consultancy services.
* Collaborate with technical leads to develop insight‑led, audience‑relevant content for Counter’s consultancy audience.
Northcoders‑specific responsibilities
* Support B2C and employer‑focused campaigns for Northcoders training and education programmes.
* Partner closely with the partnerships team to maximise existing audience value and accelerate growth of employer and hiring partner relationships.
Qualifications
* Minimum 5+ years’ experience creating successful B2B marketing campaigns across multiple channels and audiences.
* Experience supporting B2C marketing campaigns.
* Experience with account‑based marketing.
* Strong understanding of integrated marketing and demand generation.
* Proven ability to create strategic marketing plans and execute campaigns hands‑on.
* Experience organising and running events.
* Strong reporting and analytical capability.
* Hands‑on experience with:
o LinkedIn Ads
o Google Ads
o HubSpot/CRM systems
o SEO and analytics
o Email marketing
o Social media strategy
o Content marketing
Equal Opportunities
We celebrate diversity and are committed to creating an inclusive environment for all employees. We stand against discrimination and are committed to policies exceeding statutory minimums for parental leave, flexible working, and health insurance.
Safeguarding
Employment is contingent upon satisfactory enhanced DBS and Barred List checks, verifiable references and other statutory checks, in line with our commitment to the welfare of young people and vulnerable adults.
Diversity & Inclusion Commitment
Northcoders is committed to inclusion and encourages applications from individuals of all genders, ethnicities, and backgrounds.
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