AsaProductMarketingManager,youwillberesponsiblefordrivingpositioning,go-to-marketexecutionandcommercialimpactacrosskeyareasoftheZellisportfolio.Yourfocusisclear:turninsightintorevenue.Youwilltranslateproductcapabilityintocompellingvaluestories,supportsuccessfullaunches,strengthencompetitivepositioningandequipourcommercialteamstowin.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
YouwillreporttotheHeadofProductMarketingandworkcloselywithProductManagement,Sales,CustomerSuccessandthewiderMarketingteam.
Responsibilities
Productpositioningandmessaging
* Defineclear,differentiatedpositioninggroundedincustomeroutcomes.
* Developmessagingframeworksthatmovetheconversationfromfeaturestomeasurablevalue.
* Ensureconsistencyacrosscampaigns,salesenablementandexternalcommunications.
Go-to-marketdelivery
* Leadend-to-endgo-to-marketplansforproductlaunches,enhancementsandpropositions.
* AlignProduct,Sales,MarketingandCustomerSuccessaroundsharedobjectivesandlaunchmilestones.
* Ensureeverylaunchisevidence-basedandmeasuredbyadoption,pipelinecontributionandrevenueimpact.
Marketandcompetitiveinsight
* Conductbuyerresearch,win/lossanalysisandcompetitormonitoring.
* Maintainup-to-datebattlecards,personasandsegmentationframeworks.
* Translateinsightintopracticalrecommendationsthatinfluencepricing,packagingandroadmappriorities.
Salesenablementandvaluearticulation
* Developtoolsthathelpsalesteamssellonvalue,notfeatures.
* Creatediscoveryguides,valuepropositions,objection-handlingframeworksandbusinesscasesupportmaterials.
* PartnerwithSalestoembedconsistent,confidentproductstorytelling.
Performanceandimpact
* Trackproductmarketingcontributiontowinrates,dealsizeandgrowth.
* Usedatatorefinemessaging,campaignsandGTMprocesses.
* Demonstratetangiblecommercialimpactfromproductmarketingactivity.
AI
* CreationandmanagementofAIagentsinthePMMandGTMprocessestodriveefficiencyandeffectiveness
Skills&Experience
* Significantproductmarketingexperience,ideallywithinHR,PayrollorB2BSaaS.
* Experiencedeliveringstructuredgo-to-marketplansinenterpriseenvironments.
* Strongcommercialawarenessandcomfortworkingwithrevenuemetrics.
* Provenabilitytoturncomplexproductcapabilityintosimple,persuasivemessaging.
* Experiencesupportingcompetitiveintelligenceandsalesenablementprogrammes.
* ConfidentcommunicatorwhocaninfluenceacrossProduct,SalesandMarketing.
* FormalMarketingqualificationsareadvantageousbutnotessential
* Allrolesrequirecandidatestodemonstrateapositive,curiousmindsetforAI-firstworking,embracingthepowerfulimpactthathuman+AIcanbringtotheworldofwork
Benefits&Culture
AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices.
Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday:
* Unstoppabletogether.
* Alwayslearning.
* Makeitcount.
* Thinkscale.
Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive.
Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive:
* Acompetitivebasesalary.
* 25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday.
* Privatemedicalinsurance.
* Lifeassurance4xsalary. xxuwjjq
* Enhancedpensionschemewithcompanycontributionsupto8.5%.
* Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.