Job Description
Head of Marketing – 12 Month Contract
Mission: Ownership of the development and implementation of Region Marketing strategy to drive consumer and retail demand for MGA Entertainment Ltd brands and products.
Key Result Areas Time Utilization
Strategic planning 20%
Budget Management 10%
Marketing Activation 10%
Media Management 10%
Product Line Management & Pricing 10%
Trade marketing and sales support 10%
Exhibitions and Trade shows 5%
Team Management 25%
Total Time Utilization 100%
Position Requirements
Education/Experience:
• Ideally, educated to degree level in business/marketing.
• Minimum 8 years’ experience in brand management within consumer goods companies. Knowledge of toy industry and experience of targeting collectors, parents and children preferred.
• Extensive experience of the full marketing mix - strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital including social media and product development.
• Product line and pricing management experience.
• People development and management experience with multiple reports.
S...