The Role
At TROO Hospitality, we are passionate about creating exceptional guest experiences across our portfolio of hotels. As we continue to grow, we are looking for a talented and commercially driven Digital Marketing Manager to lead our digital strategy and elevate our online presence. This is an exciting opportunity to join a forward‑thinking hospitality group where you will play a key role in driving brand awareness, direct revenue, and guest engagement.
As Digital Marketing Manager, you will be responsible for developing and delivering the group’s digital marketing strategy, ensuring all online channels are optimised to drive traffic, conversions, and brand visibility. You will work closely with hotel teams, revenue management, and external partners to deliver impactful campaigns and ensure a consistent brand presence across all platforms.
Key Responsibilities
Digital Strategy & Performance
* Develop and deliver a group‑wide digital marketing strategy aligned to commercial objectives and revenue targets.
* Own digital performance metrics including website traffic, conversion rates, cost of acquisition, and ROI.
* Continuously optimise digital channels to improve direct booking performance and guest engagement.
Website & Conversion Optimisation
* Manage and optimise all hotel websites, ensuring best‑in‑class UX, SEO, and conversion pathways.
* Work with internal teams and external developers to enhance site functionality and booking journeys.
* Implement A/B testing, personalisation, and CRO strategies to maximise revenue.
Paid Media & Campaign Management
* Plan, execute, and optimise PPC, display, retargeting, and paid social campaigns.
* Manage budgets and agency relationships to ensure maximum return on investment.
* Align campaigns with key trading periods, promotions, and need dates.
Content & Social Media
* Oversee the group social media strategy, ensuring engaging and on‑brand content across all properties.
* Work closely with hotel teams to generate relevant, localised content.
* Ensure a consistent brand voice and storytelling approach.
SEO & Organic Growth
* Lead SEO strategy, including technical, on‑page, and local SEO optimisation.
* Drive organic traffic growth across all property websites.
* Monitor search trends and competitor activity to identify opportunities.
Data, Insights & Reporting
* Use tools such as Google Analytics, Google Tag Manager, and CRM platforms to track performance.
* Produce regular reports on campaign performance, digital KPIs, and ROI.
* Translate data into actionable insights and recommendations.
Stakeholder Management
* Partner closely with Revenue Management, Sales, and Hotel General Managers to align marketing with trading strategy.
* Provide guidance and support to on‑property teams on digital best practice.
* Manage external agencies and suppliers effectively.
Projects & Growth
* Support new hotel openings, rebrands, and digital launches.
* Identify and implement new technologies, platforms, and innovations to enhance performance.
Benefits
* Food & Beverage Discounts: Enjoy mouthwatering discounts at our restaurants and bars.
* Enhanced Pension Scheme: We offer an enhanced employer pension contribution of 7% for all team members, helping you save more for your future.
* Employee Discount Rates: As a TROO Hospitality team member, you get exclusive access to unbeatable travel discounts at our hotels and across the Accor portfolio. Extend the adventure to your loved ones with Friends and Family Rates, making your travel dreams a reality at unbeatable prices.
* Long Service Incentives: Dedication deserves celebration! Our Long Service Incentives honour your commitment with special rewards and recognition for your loyalty over the years.
* Employee Assistance Programme: We care about your well‑being and offer an Employee Assistance Programme to provide support and guidance when life throws its curveballs.
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