Conversions API Strategist
Location: United Kingdom Type: Contract Category: Technology Salary:
£55,000 - £68,000
Our client's professional networking platform offers a space for individuals to connect, share expertise, and explore career opportunities. Users can build comprehensive profiles showcasing their skills and experiences, fostering connections with other professionals in their industry.
Our client is seeking a dynamic Conversions API Strategist to join their team. As a strategist, you will play a pivotal role in understanding our clients' objectives and translating them into actionable measurement requirements to enhance campaign reporting and optimization. Your expertise will be instrumental in demonstrating the significance of our API solutions within the realm of measurement analytics.
What does my day-to-day look like?
1. Conduct measurement discovery discussions to grasp customer goals and their impact on Campaign Manager Tool setup.
2. Assist in configuring the Campaign Manager Tool to facilitate the intake of CAPI events.
3. Identify key web events essential for measurement reporting and optimization enhancement.
4. Define dynamic tracking requirements, ensuring scalability and adaptability, particularly for websites with page templates.
5. Communicate measurement requirements effectively to implementation vendors and customers, explaining rationale in a clear and professional manner.
6. Collaborate internally to offer feedback and insights on Conversions API product enhancements and customer needs.
What do I need?
7. A minimum of 3 years of experience in web analytics and campaign tracking via common marketing channels (Paid Search, Social, Partnerships…etc)
8. Strong knowledge of Marketing Technologies and 1st party data collection
9. Domain knowledge: Understand across a variety of B2B verticals how online and offline conversions are tracked and attributed to media campaigns.
10. Some knowledge of Google Tag Manager and other tagging platforms, such as Tealium and Adobe, for website data collection and management.
11. Prior experience with other Conversions API products
This opportunity is a 6 month contract, whic h is hybrid in London. To hear more about this position or to discuss your suitability to please reach out to Richard in confidence on 016325033 or email your CV to Richard.sheil@RECRUITERS.ie
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