Castore exists to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA. We utilize advanced engineering and unique technical fabrics to create the highest quality sportswear for athletes demanding the very best. Designed with a passion for innovation, our sportswear features specialist elements to optimize athletic performance in all conditions.
The founders' vision is to establish Castore as a globally respected brand committed to engineering the highest quality sportswear, continuously seeking innovation and performance enhancement. The sportswear market has been dominated by a few mass-market brands; Castore aims to be a premium alternative, the brand of choice for discerning athletes.
The Role
Lead the development and execution of retail-focused marketing strategies to elevate Castore's brand presence and enhance consumer understanding through insight and engagement. This pivotal role requires a brand-centric marketer with proven experience in retail and omnichannel campaign delivery, understanding that great marketing is both engineered and inspired.
Responsibilities
Brand & Campaign Execution
* Act as a guardian of brand integrity and consumer mindset across all campaign activity, ensuring consistent tone, visuals, and messaging.
* Collaborate with the Creative/Production team to deliver mainline campaigns from briefing to post-campaign analysis.
* Manage production timelines and execution of POS toolkits, window displays, and partner campaign packs.
* Oversee the implementation and daily management of the Castore DAM for data analysis to inform future briefs.
Retail Marketing Leadership
* Manage relationships across Castore's distributor and retail network.
* Coordinate marketing initiatives across owned retail stores, distributor partners, and wholesale accounts.
* Develop and execute seasonal retail plans to drive traffic, increase sell-through, and bring the brand to life in physical spaces.
* Partner with retail operations to optimize in-store experiences and local activations.
Commercial Strategy & Performance
* Support the Head of Marketing Mainline in developing and evolving the Castore consumer profile, using research and data insights.
* Translate campaign insights and trading performance into smarter executions.
* Manage budgets and allocate spend effectively across retail activations and partner campaigns.
Stakeholder Collaboration
* Lead marketing efforts for store openings, partner campaigns, and retail events.
* Collaborate with internal teams to maximize asset utilization with wholesale and disruptor networks.
* Work closely with wholesale and retail partners on co-branded activations reflecting Castore's premium positioning.
Skills & Experience
* Creative Precision: Detail-oriented with a consumer-first mindset, maintaining brand tone and visual coherence.
* Commercially Grounded: Balances creative excellence with results-focused outcomes.
* Collaborative Leader: Works effectively across teams and external partners.
* Project Management: Confident in briefing and managing end-to-end campaign timelines.
* Resilient & Agile: Thrives in a high-growth, fast-paced environment requiring precision.
What We Offer
* Competitive salary
* Discretionary bonus scheme
* 25 days annual leave plus bank holidays
* Modern city centre offices in Manchester
* Opportunity to work with global sporting partners
* Office breakout space with pool tables, dartboard, and TVs
* Career development in a fast-paced, high-growth brand
* Employee assistance programme
* Generous staff discount
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