Job Description We currently have a fantastic job opportunity for an experienced Area Sales Engineer to join a leading UK engineering company specialising in the supply, manufacture, design, installation, and service of pumping equipment, valves, and control automation systems. The successful candidate will be responsible for driving sales, generating new opportunities, and building strong customer relationships across the Midlands and North Wales. This is a field-based sales role, and we are looking for someone with Engineering / Technical Product Sales experience. This is a Full-Time, Permanent position! What youll be doing Visit new and existing customers across the Midlands and North Wales Generate new business leads and develop profitable sales opportunities Identify customer needs and build strong relationships with prospective customers Achieve company targets and ensure profitable sales Act as an ambassador for the company and promote all products and services, including pumping stations, pumps, valves, and control & automation systems Organise and attend client meetings and site visits Prepare sales reports and maintain the CRM system Provide efficient feedback to internal teams to ensure client expectations are met Report directly into the Sales Director Hours Monday-Friday, 40 hours per week (flexibility required) Mobile role with occasional overnight stays Pay Basic: £35k - £45k per annum (depending on experience) with an OTE upto £60k Skills/Experience Required A valid UK driving licence is essential Must have previous Engineering / Technical Product Sales experience An understanding of pumps / pipework is highly desirable Excellent communication skills, both written and verbal Must be flexible to meet the needs of the business Benefits Company car and fuel card Laptop and mobile phone All expenses covered Company pension (after 3 years company fund employee contribution) Private healthcare Critical illness cover Death in wish service Training provided Free on-site parking Day shifts - no weekends Flexible working Essential All applicants must have the legal right to work in the UK (sponsorship not provided). All applicants must be commutable to the Midlands and North Wales area. What to do next If youre interested in this role, please apply and we will be in touch! Modus Personnel are acting as an employment agency on behalf of our client.