Job Description:
About Alpha Construction
Alpha Construction Ltd is a UK-based privately owned civil engineering and building contractor delivering complex infrastructure projects nationwide. We specialise in high-voltage substations, battery energy storage systems, renewable energy, food manufacturing and industrial construction in high risk environments. Our approach is built on early-stage expertise, value-engineered solutions, and proactive project management.
Purpose of the Role
The Marketing Manager will lead Alpha Constructions marketing strategy and day-to-day execution. You will position Alpha as the Contractor of Choice for complex civils projects, driving awareness, trust, and client engagement. This role combines strategic oversight with hands-on delivery, covering content, digital channels, communications, and campaign management.
Key Responsibilities
Content & Communications
* Plan, create and publish case studies, articles, guides, and downloadable resources.
* Capture, edit, and publish video and photography
* Interview subject matter experts and translate insights into compelling client-facing content.
* Maintain a rolling content calendar aligned to business development priorities.
* Produce internal newsletters and communications to engage employees.
Digital Marketing
* Lead Alphas LinkedIn presence and other appropriate social channels.
* Manage website content, user journeys, and SEO optimisation (with external support if required).
* Plan and run email marketing campaigns and newsletters, integrating with the CRM.
* Monitor, report and improve marketing effectiveness using tools such as GA4, Lead Forensics, and Microsoft Clarity.
Marketing Operations
* Provide direction to marketing/admin resource supporting events and campaigns.
* Ensure leads and interactions generated by marketing are captured and followed up with sales teams.
* Manage external suppliers and agencies as required.
* Track budget spend and ROI across campaigns
Events & Networking
* Organise Alphas attendance at exhibitions, trade shows, and client hospitality events.
* Coordinate community engagement initiatives and CSR promotion.
* Support bid/tender submissions and award entries with impactful content
Person Specification
Essential Skills & Experience
* Proven track record as a Marketing Manager in B2B (ideally construction, engineering, or professional services).
* Strong writing and storytelling skills with the ability to create technical yet engaging content.
* Confident in producing video and photography for marketing use.
* Proficient in LinkedIn, CMS (e.g., WordPress), email platforms (Mailchimp or similar), and CRM integration.
* Competent in design tools (e.g., Canva, Photoshop, Illustrator).
* Strong organisational skills and ability to manage multiple projects to deadlines
Desirable Skills
* Familiarity with tender/bid marketing in regulated industries.
* Knowledge of GA4, Search Console, Microsoft Clarity, and SEO best practice.
* Experience managing external agencies or freelancers.
* CIM or equivalent marketing qualification
Personal Attributes
* Proactive, curious, and able to identify stories without waiting for briefs.
* Calm and credible on live construction sites as well as in the office.
* Collaborative, coachable, and open to feedback.
* Positive, organised, and accountable
Job Types: Full-time, Permanent
Benefits:
* Company car
* Company pension
* Private medical insurance