Social Media Manager
Reports to: Social Director
Tapped into the latest content and cultural trends, and know how to transform ideas into captivating, high-performing content? Are you a strategic thinker and content calendar legend who can nurture and grow a community but also get hands-on with content creation and inspire the wider business?
Then slide into our DMs
About Us
Based in Old Street, London, SAMY is a dynamic marketing agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.
For this role specifically, we need your help to take a household FMCG brand, new to the business, to mega social-first levels. We're talking no red tape, low barrier to entry, unbridled, fun and engaging social-first content ideas.
Your Mission
We're seeking a creative and strategic Social Media Manager with a passion for ideating, creating, briefing and managing engaging and relevant content. In this pivotal role, you'll be responsible for developing innovative content strategies, bringing them to life, and strategically managing their performance across platforms to resonate deeply with our client's audiences. We're looking for someone who instinctively knows how to craft industry-defining content calendars and is motivated to get up and make their vision come to life at the speed of culture.
Key Responsibilities
Content Strategy & Leadership:
Lead the creation of engaging, platform-specific content (video, text, image, interactive, etc.) that resonates with target audiences and reflects the unique brand voice of the brand.
Define and implement content strategies that align with client objectives and brand aesthetics.
Stay at the forefront of algorithm updates, emerging platform features, and industry trends to continuously optimise content performance and reach within the same FMCG product category and beyond.
Develop and champion innovative content concepts that push boundaries and deliver significant results.
Lead the reactive creation and deployment of content to capitalise on emerging trends in culture, ensuring peak relevancy.
Contribute to the development of internal best practices and processes for content creation and management.
Content Creation & Production Oversight:
Develop, shoot, edit, and publish social-first content (including short-form video, image albums and copy) tailored to the unique specs of platforms
Lead content calendar creation and population, ensuring alignment with strategy and timely delivery.
Create compelling post captions that elevate visuals and drive engagement.
Lead and collaborate closely with designers and the production team, as required, for more involved campaigns and shoots.
Community Management
Monitor all social channels to provide timely responses to comments and messages, fostering positive brand sentiment while enforcing community guidelines.
Proactively engage with followers, industry creators, and advocates to build a loyal community.
Identify emerging trends, common pain points, and customer sentiment within the community to provide actionable insights for community-powered content.
Performance Monitoring & Strategic Analysis:
Lead the generation of insightful and actionable reports on social media performance, providing data-driven recommendations for optimisation in monthly reports and Quarterly Business Reviews (QBRs).
Conduct competitive analysis to identify trends, benchmark performance, and inform strategic decision-making.
Utilise social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics) to track, interpret, and report on performance at a strategic level.
Client & Stakeholder Management:
Help lead the development and delivery of compelling client presentations and reports, clearly articulating content strategies, results, and future recommendations.
Proactively manage client expectations, complex client needs, and challenges, ensuring timely collection of assets and approvals.
Collaborate effectively with internal teams (e.g., creative, account management) to ensure seamless campaign execution and integrated marketing efforts.
Ability to present to a room of key clients and guide them on best practices.
Innovation & Industry Leadership:
Continuously explore and implement the latest social media trends, tools, and technologies to enhance campaign effectiveness and drive innovation.
Actively participate in industry events, webinars, and workshops to stay informed and share knowledge, positioning SAMY as a thought leader.
Essential Skills & Experience
Proven experience (2-3+ years) in a content management or social media content creation role, ideally in an agency environment or in-house for a prominent consumer brand, with experience in entertainment or FMCG being a significant plus.
Demonstrable success in developing, leading, and executing impactful content strategies that have delivered measurable results for consumer brands.
Deep understanding of the nuances and best practices for various social media platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok), specifically adept in TikTok with experience working on a profile or brands' TikTok to build content and community.
Exceptional written and verbal communication skills, with the ability to craft compelling and brand-aligned content and strategic narratives.
Advanced experience with using social media analytics tools to track, interpret, and report on performance (e.g., Meta Business Suite, Twitter Analytics, LinkedIn Analytics, TikTok Analytics, Google Analytics).
Experience with social media management and scheduling tools (Sprinklr, Hootsuite, Buffer, Sprout Social, etc.).
Strong understanding and strategic use of social tech relevant to content creation.
Solid understanding of design principles and advanced photo/video editing skills are essential.
Excellent organisational skills, meticulous attention to detail, and the ability to manage multiple complex projects simultaneously.
A strong portfolio brimming with epic digital and social ideas, showcasing successful content strategies, hands-on content creation, and measurable results.
A proven track record of delivering big results from killer creative thinking.
Personal Attributes
Highly creative and innovative with a passion for pushing boundaries in content creation for FMCG and entertainment brands.
Proactive, self-motivated, and takes initiative.
A strategic thinker with a results-oriented mindset.
Excellent problem-solving skills and the ability to adapt to changing situations.
A collaborative leader and strong team player with excellent interpersonal skills.
Eager to learn, grow, and contribute significantly to a dynamic agency environment.
Cultural Fit
If you are kind, collaborative and driven by excellence, you will thrive here. We work without silos or egos, we give sharp feedback, and we execute with precision towards shared goals. If you take ownership of your decisions, your performance and your results, this is your place.
Benefits
Flexible schedule and hybrid work options
Internal Mobility, Referral Program
24th and 31st December holidays & celebrate your birthday with a day off
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