General Manager
New Pines Holiday Home Park
Darwin Escapes is looking for an experienced, commercially driven, and inspiring General Manager to lead the team at New Pines Holiday Home Park.
This is an exciting opportunity for a strong operational leader with proven commercial awareness and site management experience to take full responsibility for a busy and diverse holiday resort. The successful candidate will be passionate about driving operational excellence, commercial performance, and creating an environment where both guests and teams thrive.
About Us
Darwin Escapes is one of the UK's leading holiday park operators, owning and managing a collection of luxury lodges, holiday parks, and resorts across the country. We pride ourselves on creating memorable holidays and exceptional experiences for our guests, owners, and team members.
About New Pines Holiday Home Park
Situated near the stunning North Wales coastline, New Pines Holiday Home Park offers a welcoming and family-friendly environment for holiday guests and owners alike. With excellent facilities and a strong community atmosphere, New Pines is a fantastic place to work as part of a supportive and dedicated team.
Working Hours
This is a permanent, full-time position working 40 hours per week across variable days, including weekends, bank holidays, and busy seasonal periods in line with business needs.
Why Join Darwin Escapes?
· Competitive salary
· Discounted staff breaks at our luxury resorts across the UK
· Free use of many resort facilities including gyms and swimming pools
· Food discounts across all resorts
· Discounts on spa treatments
· Employee Assistance Programme
· Access to the Darwin Academy training programme
· Cycle to Work scheme
· MediCash health plan
(Some benefits are subject to terms and conditions.)
About The Role
Key Responsibilities
Leadership & Operations
· Leading the day-to-day operations across all park departments
· Driving operational excellence and ensuring high standards across the resort
· Conducting regular park walks, inspections, and operational audits
· Ensuring presentation, service, safety, and compliance standards are maintained across the park
· Managing customer feedback and ensuring an exceptional guest and owner experience
Commercial Performance & Sales
· Driving commercial performance and supporting revenue growth initiatives
· Working closely with the Sales team to enhance the customer journey and maximise revenue opportunities
· Supporting holiday home sales activity and wider business objectives
· Managing budgets, monitoring expenditure, and ensuring financial targets are achieved
People Leadership
· Leading, developing, and motivating departmental teams across the resort
· Creating a positive, high-performing, and customer-focused culture
· Supporting team development, performance management, and succession planning
· Encouraging strong communication and collaboration across departments
What We’re Looking For
· Previous experience in a General Manager or senior leadership role within hospitality, leisure, holiday parks, or a similar customer-focused environment
· Strong commercial awareness with a proven understanding of operational performance and sales
· Proven site or multi-department management experience
· Experience managing budgets, financial performance, and operational targets
· Excellent leadership, communication, and stakeholder management skills
· A hands-on, proactive, and solutions-focused approach
· A full driving licence is desirable due to the nature of the role
· Applicants must have the legal right to work in the United Kingdom
Required Criteria
Skills Needed
About The Company
A Darwin Escape is all about creating the perfect destination for our guests to relax, explore and make lasting memories. Whether guests are looking to unwind in peaceful countryside surroundings or enjoy a fun-filled break with family and friends, our resorts offer a variety of experiences designed to suit every type of holiday.
Across our resorts, we offer a range of accommodation, from luxury lodges with private hot tubs to spacious caravans and unique stays such as treehouses. Each location has its own character, facilities and atmosphere, but all share the same focus on delivering high standards of hospitality and memorable guest experiences.
Our beautifully maintained resorts feature excellent on-site facilities and welcoming environments where guests can relax, recharge or enjoy adventure and exploration in some of the UK’s most desirable locations.
Behind every great Darwin Escape is a dedicated team. Our colleagues play a vital role in ensuring every guest enjoys their stay, helping to create the friendly atmosphere and outstanding service that our resorts are known for.
Company Culture
At Darwin Escapes we believe our people are at the heart of everything we do. Our teams work together to create welcoming environments and memorable experiences for our guests across our resorts throughout the United Kingdom.
Each of our destinations has its own personality, from luxurious lodge retreats to family-focused resorts and peaceful countryside locations. While every resort is unique, all of our teams share the same commitment to delivering outstanding service and creating great experiences for our guests and holiday home owners.
We are proud to offer a friendly and supportive working environment where colleagues are encouraged to develop their skills and grow their careers. Whether you are starting your first role in hospitality or progressing into management, Darwin Escapes provides opportunities for development, training and career progression across our growing collection of resorts.
Wherever you join us, you will become part of a team that values professionalism, teamwork and pride in delivering exceptional service.
Company Benefits
At Darwin Escapes, we believe in supporting our people. That’s why we offer a range of benefits, training opportunities and perks across our resorts.
Vacation, Paid time off, Paid sick days, Retirement plan and/or pension, Employee development programs, Employee discounts, Gym membership or wellness programs, Free parking, Cycle to work, Referral bonus, Competitive salary, Discount on meals purchased, Discount on spa treatments or products, Free parking or Discounted parking, Employee Assistance Scheme, Progression opportunities, Bereavement leave
Salary
Not disclosed