Guitarguitar is looking to add a full-time member of staff to our marketing team based out of our Linwood HQ.
The PPC Executive will execute the paid search strategy in line with KPIs and budget. The role will be responsible for the day to day running of paid campaigns across various digital channels such as Google, Bing and Facebook. This role sits within the marketing department, reporting to the Marketing Director.
Responsibilities
* Day to day management and optimisation of paid activity (Search, Shopping, Display and Video)
* Analyse and report on performance
* Identify new keyword, audience and targeting opportunities
* Propose new initiatives and ideas
* Keep abreast of paid search developments, competitor performance and wider retail industry trends
* Work closely with other teams to ensure campaigns meet wider business objectives
* Resolve Merchant Centre disapprovals and warnings
* Feedback insights to the purchasing team which could help inform purchasing decisions
Experience and Skills
* At least 1 year experience working on paid media campaigns and delivering against KPIs
* Understanding of paid media best practices
* Familiarity with Google shopping, dynamic remarketing and product feeds is beneficial
* Highly analytical and data driven, with the ability to turn data into actionable insights
* Experience of using tools such as Google Merchant Centre, Google Ads, Bing Ads, Facebook Ads Manager and Google Analytics
* Budget management with a focus on maximising return
* A proactive individual that takes ownership of tasks
* guitarguitar is Employee-Owned; you will be a beneficiary of our Employee Ownership Trust, have voting rights, entitlement to EOT bonuses and a voice in the running of the company*
* Bonuses paid twice yearly
* Work for an expanding & ambitious market leader
* 28 days annual holiday
* Free Parking
* Employees become beneficiaries of the trust after 6 months service
We have a hybrid working policy with most of our team working at least 2 days in the office. During probation and training more office time will be required.
Reserve your spot for Ecommerce Scotland
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