The ideal candidate will bring a strong grasp of campaign management from start to finish, with a particular understanding of the nuances involved in high-consideration, low-frequency purchase journeys. A solid knowledge of incrementality and attribution is essential, along with a results-driven mindset and the ability to adapt in a fast-paced environment.
Company Benefits:
* Company Pension Scheme
* Company Quarterly Events
* Private Medical
Key Responsibilities:
* Take full ownership of paid search campaigns across Google and Microsoft Ads, including keyword, Shopping, Performance Max, and Demand Gen formats.
* Run and optimise paid social campaigns on Meta platforms (Facebook and Instagram).
* Identify and test new paid media opportunities across other platforms where relevant.
* Develop and deliver paid media strategies aligned with broader marketing objectives.
* Continuously refine campaigns to improve performance across the full funnel, driving both awareness and incremental sales.
* Manage budgets effectively, ensuring spending is aligned with campaign goals.
* Forecast, track, and report on performance, using data and analytics to uncover insights and guide improvements.
Experience and Skills Requirements
* A minimum of 2 years’ hands-on experience managing paid search and social campaigns.
* Solid grasp of incrementality and attribution; experience with products involving longer or more complex customer journeys is highly valued.
* Confident user of Google Ads, Microsoft Ads, and Meta Ads platforms.
* Strong analytical mindset, with proven experience in interpreting data and using insights to inform decisions.
* Self-motivated with the ability to work autonomously, while also thriving in a collaborative team environment.
* Must be a car driver
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.