Senior Performance Marketing Analyst – Holland & Barrett
At Holland & Barrett, we’re on a mission to make wellness accessible to everyone. With 150‑year experience and a growing global reach, we’re transforming from a trusted retailer into the world’s leading wellness partner. Your role will be part of our Omnichannel Analytics team, working closely with Digital Marketing and Trading to measure, optimise, and elevate the performance of our campaigns across paid search, social, display, affiliates, and CRM.
Location
This is a hybrid role based in London, with the requirement to be in the office at least two days per week.
Key Responsibilities
* Analyse campaign performance across paid search, social, affiliates, display, and CRM to uncover growth opportunities.
* Build dashboards and reporting in Metabase to track spend, conversion, ROAS, CAC, and lifetime value.
* Provide data‑led recommendations to optimise channel mix, creative performance, and audience targeting.
* Partner with marketing and product teams to embed analytics into campaign planning and decision‑making.
* Write efficient SQL to analyse large marketing and behavioural datasets.
* Support forecasting and budgeting with scenario modelling and performance projections.
* Collaborate with BI, CRM, and product teams to deliver cross‑channel measurement solutions.
Key Requirements
* Proficient in SQL, with experience querying and transforming large datasets across marketing, sales, and customer data sources.
* Comfortable working with modern data stacks, ideally including Redshift, BigQuery, Matillion, Metabase, and Retool.
* Strong grasp of performance marketing metrics such as ROAS, CAC, CTR, CPM, and attribution models.
* Experienced in building dashboards and visualisations that enable data‑driven decision‑making.
* Skilled at turning complex insights into clear, actionable recommendations for marketing and trading teams.
* Background in ecommerce, retail media, or D2C analytics, with at least 7+ years of marketing or digital analytics roles.
* Curious, collaborative, and commercially minded, confident working cross‑functionally to drive measurable business impact.
What We Offer
* Health Cash Plan
* Life Assurance
* Incentive Scheme – Based on company & personal performance
* Virtual GP
* Private Medical care
* FREE at‑home blood test kit
* Holiday Purchase option
* Pension Contribution scheme
* Access to Wellhub with gyms, studios and wellbeing apps
* 25 % Colleague Discount with FREE Next Day Delivery
* Exclusive Discounts from a wide range of partners
* £/€50 Annual Product Allowance to spend in store
Recruitment Process
Our selection process is designed to be thorough, transparent, and aligned with the role. It includes:
* A short Coderbyte assessment to evaluate core technical and analytical skills
* Role‑specific questions to understand your approach to relevant challenges
* An interview with the Hiring Manager to explore your experience and motivations
* A case study to demonstrate problem‑solving and strategic thinking
* A follow‑up review to delve deeper into your insights and approach
* Short conversations with team members to assess team fit and working style
Equal Opportunity Statement
Our culture respects equality, values diversity and encourages individuality because this allows our people to unlock their potential and be their best. We welcome everyone who shares our EPIC values regardless of background, culture, disability, ethnicity, gender identity or sexual orientation.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
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