Job Information
Duration - 12 months
Onsite - 5 days
The successful candidate will own critical projects including end-to-end pipeline optimization across all funnel stages (MQL, SQL, SAL, Opportunities), management of paid media agency relationships, and delivery of weekly and quarterly business reviews to senior leadership. This is a business‑critical role requiring immediate coverage to maintain momentum on ongoing campaigns and ensure continuity in pipeline performance.
Responsibilities
* Develop and execute B2B marketing plans: Create comprehensive B2B digital paid media strategies and campaigns to drive growth and customer engagement.
* Own pipeline metrics and revenue targets, working backwards from business goals to develop comprehensive marketing strategies
* Drive end-to-end pipeline optimization across all stages (MQL, SQL, SAL, Opportunities)
* Partner with Sales to develop and execute high‑impact nurture programs that accelerate pipeline velocity
* Analyze funnel metrics to identify bottlenecks and implement solutions that improve conversion rates
* Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimisation.
* Plan and deliver digital media campaigns, including managing the paid media agency
* Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
* Work effectively across organizational boundaries to define, manage, and prioritize work
Qualifications
* 8+ years of professional non‑internship B2B marketing experience
* Experience using data and metrics to drive improvements
* Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
* Experience with Salesforce
* Experience building, executing and scaling cross‑functional marketing programs
* Experience communicating results to senior leadership
* Experience using Microsoft Excel to manipulate and analyze data
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