Data and Insights Manager
Location:Lytham St Annes, Lancashire
Salary:£45k + BUPA Private Healthcare, Pension, Life assurance, Bonus etc
We are working with a leading organisation inLytham St Anneswho are expanding their dynamicDigital team. They are now seeking aData and Insights Managerto join their IT department. In this role, you will be responsible for ensuring the business maintains a highly secure and unified data ecosystem. The role bridges data management and insights to deliver impactful customer experiences.
Core Responsibilities for this Data and Insights Manager role
* Ensuring a robust method of customer data collection across all channels.
* Overseeing customer data flow between business systems.
* Providing data cleansing and conducting analysis to identify trends and insights.
* Producing reports for CRM and marketing teams and helping to develop strategies for segmentation for a personalised approach to marketing activity.
* Working with the tech team to optimise customer data integration.
* Developing reports/dashboards to keep stakeholders up to date with customer KPIs.
Core Experience for this Data and Insights Manager Role
1. Strong experience working in a data management/analytics role.
2. Knowledge of retail-focuss...