Digital Marketing Manager - Software - Ecommerce
Manchester - Hybrid
£40,000 - £50,000 per anum plus benefits.
A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Manager.
You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.
Key Responsibilities
* Work closely with the Marketing Campaigns Manager to boost website traffic through targeted campaigns.
* Utilise A/B testing, personalisation strategies, and SEO techniques to optimise page performance.
* Develop and implement strategies to achieve company goals
* Introduce initiatives aimed at increasing renewal rates and fostering strong customer loyalty.
* Identify and resolve underperforming website pages through comprehensive data analysis and feedback from users.
* Collaborate with Product, Design, and Development teams to enhance site design, prioritising a better UX/UI and improved conversion rates.
* Partner with the Content Marketing Manager to develop and refine content that aligns with website and business objectives.
* Strengthen collaboration between Product, Design, and Development teams to seamlessly integrate marketing strategies into site updates.
* Launch and oversee an affiliate marketing programme to broaden brand reach and drive additional revenue
* Use analytics tools (e.g., Google Analytics, Hotjar) to monitor website performance and user behaviour trends.
* Derive actionable insights from data to shape and support strategic decision-making.
Person
* Proven track record of driving significant revenue growth and improving customer retention rates.
* Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO.
* Experience in implementing and managing affiliate marketing programs.
* Strong experience & knowledge in Google Analytics
* Excellent project management skills and ability to collaborate across departments.
* Exceptional communication and presentation skills.
* Experience in the technology or software industry.