Overview
This is an exciting opportunity to join a rapidly growing, privately owned dynamic collection of hospitality, catering and event management businesses based in London. Brands include Evolution London, Moving Venue Caterers, Last Supper, Smart Summer Parties, Smart Christmas Parties & Story Events.
Multi award-winning Smart Group is at the forefront of the event management industry with an enviable portfolio of companies. Quality, passion and integrity drive all the brands at Smart Group, providing unforgettable experiences across events and hospitality.
Principal Duties and Responsibilities:
The candidate’s prime responsibility will be assisting with the sales of Smart Venues – Exclusive & Ticketed department. The venues are comprised of Evolution London and our seasonal venue sites. Seasonal Venues are comprised of the Exclusive Summer and Christmas venues portfolio, of which there are currently:
Summer
* Magazine London (exclusive events)
* Evolution London (exclusive events)
* Charterhouse Square (exclusive events)
* Somerset House Summer Season (exclusive events)
Christmas
* Magazine London (exclusive & ticketed events)
* Evolution London (exclusive & ticketed events)
* The Masquerade Club at 60 Great Queen Street (exclusive & ticketed events)
* The Gatsby Club at 60 Great Queen Street (exclusive events)
* Moving Venue Portfolio – Landing 42, Control Room A, Illuminate at the Science Museum & The Pelligon
The successful candidate will be a key member of the sales team, supporting the achievement of sales targets across both exclusive and ticketed events. They will manage a wide range of event enquiries, with guest numbers ranging from 8 to 4,000 attendees. The Venue and Seasonal Sales team works on diverse briefs, including conferences, awards ceremonies, dinners, parties, exhibitions, and product launches. The candidate will be responsible for delivering the functions outlined below to support business development and drive sales growth within the Smart Venues & Seasonal Sales department.
Administration:
* Answering phones and assist with incoming enquiries
* Assisting the exclusive venue sales team in producing and amending proposals
* Day to day use and support on the CRM system (Sales Force) with a specific focus on assisting with logging opportunities and chasing leads
* Assisting with providing information for Weekly Sales Activity Reports and Monthly ‘What’s on Reports’
Reactive Sales:
* Producing proposals using the sales teams P&L’s, tailoring them to the client and adjusting them where appropriate for pitches and presentations
* Attend at least one Evolution London event a month to engage with and understand the different set ups and venues Smart Group works within
* Attending ticketed & other events over the Christmas period & other times of the year
Proactive Sales:
* Calling database for shared parties – calling historic data, reacting to enquiries
* Assisting the team with research on new potential leads and opportunities for the Smart Venues Portfolio Collating this research and then creating new leads on the CRM system for the team
* Host targeted new and potential clients at specific Battersea and Smart Group events throughout the year
* Assist with managing the guest list for the Battersea and Smart Group events throughout the year including advising the wider Group about hosting opportunities.
* Assist and support the team with promo events and track ROI. The candidate will be responsible for ensuring they are getting appropriate clients to the events and hosting them with the team.
* Assist with support with trade show events to showcase and promote the division throughout the year
Marketing:
* Working closely alongside our Marketing department on new ideas for marketing, social media and marketing Smart Venues in the best possible way
* Ensure the drop box and iPad are kept up to date with all latest images, brochures and floor plans
* Assist with obtaining event case studies to be used for marketing collateral
Diary Management:
* Maintain the event scheduler and CRM system (Salesforce) on behalf of the department
* Implement best practice processes for the CRM system and distribute to the Smart Venues department
* Ensure best practice processes are being used access the department
Skills Required:
* Experience in sales skills is essential to this role
* Driven and passionate
* Pro-active thinker
* Advance excel skills
* Proficient in use of a CRM system such as Salesforce