You might know your ‘tik tok’ from your ‘Insta’, and your ‘stories’ from your ‘polls’, but we’re looking for much more! We’re after a conceptually-driven, social-first content creator to join our award-winning creative and digital agency. The ideal candidate will be a social specialist with 3+ years of experience in an agency environment, ready to inspire and contribute to our team.
We want a bold, brave thinker that isnt afraid to challenge the norm and is driven to push creative, social-first ideas. The ideal candidate can demonstrate a strong understanding of social audiences and the sub-cultures that define these groups.
Your role will involve creating conceptual, highly engaging, and social-first video content, whilst leveraging your experience to maximize engagement and return on investment for our clients.
You will also collaborate closely with the creative and digital teams within Cygnus. This collaboration is crucial to guarantee that all activities for our partners are executed to the highest standard, covering the full spectrum of activities from initial insight and strategy development to content scheduling, community management and reporting.
Key responsibilities
* Developing conceptual ideas that leverage current trends and platform capabilities to strengthen and improve our creative output.
* Creating and planning social-first content, including storyboarding, pre‑production, and on‑site filming for clients.
* Editing final content using software like CapCut Pro, and demonstrating proficiency in After Effects or Premiere Pro for post‑production.
* Managing and delivering logistics for weekly travel and onsite shoots, engaging with clients one‑on‑one.
* Day‑to‑day management of partner strategies, including generating, editing, publishing and sharing daily content to create meaningful engagement.
* Continuously improving strategy delivery by capturing and analysing relevant data, metrics, and insights to act upon.
* Managing daily, weekly, and monthly tasks associated with community engagement, content scheduling, and client performance reporting.
* Providing insight and reporting of key metrics against social media strategy for clients.
* Communicating and demonstrating our social offering to new and existing partners, supporting all departments within the agency, helping partners achieve their social objectives.
* Accurately scoping and quoting projects with various team members.
* Developing and executing internal social strategies, company pages, and content to increase engagement and reposition our social identity.
Required knowledge, skills and abilities
* Solid understanding of how all existing social media platforms work and how to create and optimise platform‑specific content to engage target audiences.
* Deep understanding of tailoring social media execution for different audiences, recognising how demographics, scale, and niche sub‑cultures influence content strategy.
* Experience creating diverse, social‑first video content for clients.
* Proven experience in social media marketing, audience research, data‑driven analysis, and ROI delivery.
* Working knowledge of organic activations (paid activations a plus).
* Experience using analytical social tools.
* Excellent communication skills at all levels, both within an agency and with clients.
* Good written, editorial and presentation skills.
* Ability to distil complex constructs and information for key stakeholders.
* Passionate and engaged in social trends, platforms and culture.
* Self‑disciplined and motivated, with excellent time‑management skills.
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