Job Description
About the Role
As a Trade Marketing Manager, you will be the key link between our brand and retailers. You will lead the execution of marketing initiatives, manage external agencies, and collaborate with internal teams to enhance shopper experience and drive sales.
Key Responsibilities:
1. Build strong relationships with retailers to support marketing comms and sales of Hisense.
2. Manage daily retail account operations to optimize product listings, enhance shopper experience, and ensure accurate content through regular audits.
3. Manage external creative and design agencies to deliver marketing, communication and POS materials.
4. Deliver training requirements and organize trade events to meet the need for accounts.
5. Execute promotional activities and sponsorship campaigns across channels to support the sales promotional plan.
6. Work closely with Account Managers and Customer Marketing & Commercial teams to develop a trade marketing plan to elevate brand awareness and increase sales.
7. Work alongside Go-To-Market & Product Management functions to deliver seamless product launches across retail channels including the provision of assets, product messaging and channel exposure
8. Conduct regular audits of the channel, category, and competitor activity to advise future decisions.
9. Analytical focu...