Overview
CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI role is to: Lead the consumer intelligence strategy for one of our beauty categories (Skin care, Make up, Hair care, Fragrance) in the country. Responsibilities include consumer and shopper behavioral understanding, assessment of business opportunities, consumer insight definition, methodological innovations, etc., and providing analysis and recommendations to inject consumer understanding into the group/division/brand/category's growth strategy. Generate better understanding of the shopper journeys and the touch points that are relevant for the consumers. Understand market dynamics and brands that are successful. Analyze the evolution of the markets, sector and competition's activities to inform the country business strategy. Organize an in-depth strategic watch (consumer, competition, new business models) and identify major market trends to detect growth opportunities. Define development recommendations to guide senior management.
Responsibilities
* Contribute to L'Oréal UKI growth by providing in-depth consumer understanding through state-of-the-art, cost-effective, qualitative and quantitative research methodologies and consulting and interpreting shopper and market research data.
* Drive consumer‑centricity in a beauty category by understanding consumer category needs and behaviours to deliver clear messages to the business.
* Influence with insights and consumer data‑driven facts.
* Support and help optimise new launches via relevant consumer insights.
* Continue to connect with relevant business stakeholders to drive consumer centricity and transform insights into growth opportunities.
* Ensure learnings are implemented in the business / transformed into action.
* Lead on cross‑category analysis: manage one of the cross‑brand studies (brand health tracking, segmentation, etc.) for the UK and Ireland, alongside Zone.
* Act as partner for Zone, the research agency and stakeholders for all project deliverables.
* Share learnings with internal and external stakeholders to build on actions based on the study output.
Qualifications
* Proven track record in the application of insights in the FMCG industry.
* Passion for understanding consumer behaviours and motivations.
* Highly numerate - strong analytical ability and good commercial acumen.
* Digitally minded.
* Fundamentally shopper oriented, able to blend and interpret information from multiple sources.
* Ability to deliver on projects to quality and time.
* Strong presentation and communication skills with the ability to communicate information and opinions persuasively and honestly, even when it concerns difficult messages.
* Strong organisational skills.
* Ability to work in an ever‑changing & demanding environment.
* Acts as a proactive self‑starter and takes initiative.
* Builds strong and effective relationships based on trust.
Benefits
* Industry‑leading award‑winning benefits package shows how much we value our people.
* Money‑saving offers, free mortgage advice, share options and an enhanced pension plan.
* Private medical and dental insurance, discounted gym memberships and on‑site mental health support to help you thrive.
* Enhanced family leave for all and up to 4 weeks of paid fertility leave.
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