Marketing Strategy & Planning Manager
Location: Halifax or Leeds
Salary: £61,344-£74,976 pa
Contract: Permanent, Full Time (35 hours)
Overview
We’re looking for a strategic and highly organised Marketing Strategy & Planning Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This pivotal role sits at the heart of our Strategy & Performance function. You’ll lead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against key objectives throughout the year.
What You'll Be Doing
* Shaping, leading and delivering the creation of the annual Affluent Save & Invest marketing strategy, grounded in customer insight, market trends and business objectives.
* Partnering with product, proposition and commercial teams to ensure alignment with wider priorities.
* Managing your own budget and being the main decision maker on marketing strategy initiatives.
* Owning the annual marketing plan, ensuring alignment to strategy, budgets and resources.
* Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated, optimised and measurable plans.
* Creating clear, compelling narratives for senior partners.
* Demonstrating a strong track‑record of influencing across levels and functions.
* Building strong cross‑functional relationships to enable effective delivery.
* Developing stakeholder alignment and influencing skills.
What You'll Bring
We’re looking for a proactive, self‑starting individual who approaches challenges with pragmatism and adaptability. You’ll be resilient, commercially minded, and comfortable thinking strategically while operating in a fast‑paced, evolving environment.
Proven experience of 5+ years across:
* Marketing Strategy, Planning & Delivery – strong experience in developing and delivering marketing strategy and plans, owning marketing strategy budget, and making key decisions on its use.
* Business & Commercial Foresight – solid understanding of full‑funnel marketing across brand, acquisition and customer outcomes.
* Communication, collaboration & influencing skills – confident in building effective, trusting relationships and influencing across all levels.
It would be great if you also had:
* Experience within financial services or a regulated environment.
* Familiarity with OKR frameworks and performance management processes.
* Experience working in complex, matrixed organisations.
Accommodations
If you require any accommodations or reasonable adjustments during the selection process, please let us know! We'd love to help ensure you put your best foot forward.
Benefits
* Generous pension contribution of up to 15%.
* Annual performance‑related bonus.
* Share schemes including free shares.
* Benefits you can adapt to lifestyle, such as discounted shopping.
* 30 days’ holiday, with bank holidays on top.
* A range of wellbeing initiatives and generous parental leave policies.
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