Senior Media Manager
We're looking for a Senior Media Manager to join our Media Team at Paddy Power part of Flutter UK & Ireland on a 12month Fixed-term contract.
The Senior Media Manager will drive the planning, execution, and optimisation of all paid media activity across digital and traditional channels to deliver brand awareness, engagement, and performance for Paddy Power.
This role ensures every paid advertising investment spanning brand campaigns, always-on performance media, and sponsorships work cohesively to drive business results and long-term brand growth. Having a keen eye for data and detail, they will monitor campaign and business performance to proactively identify opportunities, ensuring ROI is maximised at every opportunity.
They will be a key strategic contributor of the Media team, translating media strategies into plans, managing budgets efficiently, and ensuring excellence in execution across all paid media channels.
With responsibility for the management and work flows of two external agencies and internal digital media teams, they will help execute PP's end-to-end media planning process.
What You'll Be Doing
Execute the overall media strategy: ensuring paid media feeds and supports the full marketing funnel – from awareness, to conversion, and retention.
Manage our media planning flows with internal teams and external agencies, ensuring a cohesive and efficient structure across the end-to-end process. Deliver cohesive and considered TTL plans that deliver business objectives.
Collaborate with teams including internal media teams, media agencies, commercial, and BI to plan, measure, and report on campaigns & performance.
Work closely with Brand teams on creative deliverables to deliver outstanding campaign execution.
Champion innovation by testing emerging ad solutions, commercial offers, and targeting approaches.
Diligently manage the marketing and media budget, ensuring we are accurately tracking spend.
What We're Looking For
This is a multi- channel and highly commercial role. You'll have a deep understanding of producing and delivering against multi- media strategy, with an understanding of how to blend above the line and below the line for optimum return on investment.
In such a visible and relational role, it's super important that you are a comfortable communicator with the ability to influence across a diverse mix of collaborators.
You'll need an analytical and strategic approach, comfortable using data to gain insights and shape decision making.
You will proactively look for new media, marketing and business opportunities, as well as providing meaningful feedback on how to test, improve and adapt the global strategy at a local level.
You should be a strong teammate with the ability to champion good working relationships.
Highly organised, structured, and accurate. Able to follow guidance in the utmost detail.
Strong understanding of brand advertising & thrive in a results-driven environment.
What's In It For You
Flexible ways of working – home or office, it's your choice
£1,000 learning fund
Unlimited holiday
Twice-yearly bonus (with part of it guaranteed)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year
About Paddy Power
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world. In the UK & Ireland region of Flutter – we are joined by Betfair, PokerStars, Sky Betting & Gaming and tombola – we've never been bigger or better
Hard work, innovative spirit and boldness has brought us to where we are today. We take our work seriously, but not ourselves. We win by having the best people working well together, and we can guarantee you'll have fun on the job. Sound good? We'd love for you to join us
About Flutter
Flutter is the world's leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We're working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.