Commercial Reservations Manager
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Poole, Dorset£40,000 - £45,000 + BonusFull-time Office-based
An established, fast-growing organisation specialising in complex accommodation solutions is seeking an experienced Commercial Reservations Manager to lead their commercial enquiry and reservations function. This is a senior-level position suited to a driven, commercially astute sales leader who thrives on achieving results, developing B2B relationships, and shaping strategy in a high-growth environment.
The Role
As Commercial Reservations Manager, you will take ownership of the end-to-end commercial performance of the reservations and enquiry pipeline. You will drive structured sales processes, optimise pricing and yield, and build long-term corporate relationships to maximise revenue, retention and profitability.
You will lead a high-performing team, developing a culture centred on accountability, conversion and commercial excellence, while collaborating cross-functionally to ensure seamless delivery and outstanding client satisfaction.
Key Responsibilities
Commercial Leadership
* Manage and develop the commercial enquiry and reservations team.
* Embed structured sales processes, KPIs and conversion standards.
* Personally close complex or high-value B2B opportunities.
B2B Sales & Account Growth
* Build and deepen relationships across corporate, relocation, healthcare and agent sectors.
* Secure repeat, contracted and volume-based business.
* Represent the business at client meetings, industry events and familiarisation visits.
Pricing & Revenue Optimisation
* Develop strategic pricing and yield approaches aligned with demand and diary optimisation.
* Analyse booking trends, length of stay and segment performance to drive profitable decision-making.
Reservations Management
* Oversee enquiries from first contact to confirmation and handover.
* Ensure booking platforms remain up to date and aligned with brand standards.
* Maintain accurate data, same-day enquiry response and operational clarity.
Collaboration
* Work closely with Sales, Operations, Revenue and Guest Services to ensure smooth delivery and exceptional guest experiences.
* Balance commercial outcomes with operational feasibility.
Reporting & Insight
* Produce detailed commercial performance reports.
* Conduct competitor analysis to maintain market competitiveness.
Continuous Improvement
* Enhance systems, processes and CRM/PMS utilisation.
* Support ongoing development, training and efficiency improvements.
About You
* 5+ years' B2B commercial or sales leadership experience within accommodation, property, serviced apartments, hospitality or related sectors.
* Proven success in revenue growth, enquiry conversion and strategic relationship management.
* Strong commercial acumen with experience in yield, pricing and negotiation.
* Confident leader who can inspire teams and drive accountability.
* Analytical, organised and an excellent communicator.
* Skilled in CRM/reservations systems and Microsoft Office.
Benefits
* Additional leave
* Casual dress
* Company events
* Pension scheme
* Cycle to work programme
* Employee discounts
* Flexitime
* Health & wellbeing programme
* Referral programme
Why Apply?
This is a rare opportunity to step into a pivotal commercial leadership role within a growing, dynamic organisation. xxuwjjq You will shape strategy, influence revenue performance, and play an integral part in advancing both the commercial function and the wider business.