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Digital Content and Storytelling Specialist, Cheltenham
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Job Category: Other
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EU work permit required: Yes
Job Views: 3
Posted: 22.08.2025
Expiry Date: 06.10.2025
Job Description:
About Smart Data Foundry
Smart Data Foundry aims to unlock the power of financial data to improve people's lives.
What we do
We support the research ecosystem by providing research-ready financial data and creating insights to inform policy and regulation.
The Digital Content & Storytelling Specialist will produce and manage high-quality content to communicate our work and impact across digital platforms, bridging data science and digital communication.
Content Creation & Storytelling
* Create engaging content translating complex data into accessible narratives
* Develop blogs, articles, whitepapers, reports, and case studies with experts
* Establish Smart Data Foundry as an industry leader with thought leadership content
* Write compelling copy for social media, newsletters, and campaigns
* Create visual assets using tools like Canva
Content Distribution
* Plan, schedule, and publish content across channels like website, blog, LinkedIn, Bluesky, and email
* Collaborate with marketing to identify content opportunities
* Tailor content for each platform and optimize for engagement
* Implement A/B testing to improve content performance
* Monitor and report on content analytics
Brand & Message Consistency
* Maintain consistent brand voice and visuals
* Ensure content accuracy and relevance
Collaboration & Internal Communication
* Work with data science, engagement, and product teams to craft stories
* Align content with campaign goals
* Contribute to content strategy and planning
Audience Engagement & Growth
* Refine strategy based on digital trends and audience behaviour
* Explore new content formats like videos and interactive graphics
SEO & Accessibility
* Apply SEO best practices
* Ensure accessibility standards are met
Qualifications & Skills
* Experience in content creation, storytelling, or digital marketing, preferably in tech or data environments
* Strong writing and editorial skills; ability to simplify complex topics
* Data interpretation and narrative skills
* Understanding of analytics, data science, and target markets including financial services and government
* Experience managing social media and growing audiences
* SEO optimization skills
* Basic design/video editing skills
* Proficiency with Canva, HubSpot, CMS, and data visualization tools
* Strong relationship-building and communication skills
* Ability to manage multiple projects and priorities independently
* Adaptability in a fast-paced environment
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