Senior Business Development Manager – Optical Healthcare (GOC Registered)
Location: Bristol, England, United Kingdom (Field Based)
Territory: South West England
Salary: £50,000 Basic Salary + £12,000 Annual Bonus (OTE £62,000) + Company Car + Comprehensive Benefits Package
Compass Associates are delighted to be partnering with a global leader within the optical healthcare sector to recruit a Senior Business Development Manager for a strategically important territory across the South West of England.
This is an excellent opportunity for a commercially minded optical professional to combine clinical credibility with commercial influence, working closely with optical practices, clinicians, and business owners to drive growth, education, and customer engagement.
The Opportunity
This is not a traditional sales role.
Success comes through:
• Building trusted customer relationships
• Influencing clinical behaviours and decision-making
• Delivering impactful education and training
• Supporting customers to achieve sustainable growth
• Acting as a strategic partner rather than a transactional salesperson
You will work closely with optical practices, clinicians, practice owners and regional stakeholders, helping customers maximise opportunities within their businesses whilst delivering commercial success across the territory.
Why Join?
• Join a global market-leading organisation within optical healthcare
• Opportunity to move into a strategic commercial role whilst retaining clinical credibility
• Highly consultative and relationship-led culture
• Significant autonomy across a high-profile territory
• Excellent training and professional development
• Work alongside industry-leading clinical and commercial teams
• Long-term career progression opportunities
Key Responsibilities
• Develop and manage relationships with optical practices and key stakeholders across the South West region
• Deliver training, education and coaching programmes to clinicians and practice teams
• Support customers in identifying and implementing growth opportunities
• Develop and execute customer-specific business plans
• Influence clinical and commercial decision-making through consultative engagement
• Collaborate with internal commercial and clinical teams to achieve territory objectives
• Identify opportunities to increase customer engagement and service adoption
• Maintain a strong understanding of market trends, customer needs and competitor activity
• Represent the organisation at industry events, educational programmes and professional meetings
What Success Looks Like
• Building strong customer relationships based on trust and partnership
• Driving increased adoption of specialist clinical services
• Delivering sustainable commercial growth across the territory
• Providing high-quality training and development support
• Achieving and exceeding agreed commercial objectives
• Becoming a recognised and trusted expert within the optical sector
Who Were Looking For
Essential
• GOC-registered Optometrist, Contact Lens Optician (CLO) or Dispensing Optician (DO), or Strong Optical Experience
• Strong relationship-building and communication skills
• Commercial awareness and customer-focused mindset
• Excellent presentation and influencing ability
• Ability to manage a large geographical territory effectively
• Full UK Driving Licence
Desirable
• Experience within optical sales, account management, business development or training
• Experience working with optical practices or healthcare customers
• Strong understanding of the UK optical market
• Experience delivering education, coaching or clinical training
Personal Attributes
• Consultative and relationship-led
• High emotional intelligence
• Commercially driven without being transactional
• Self-motivated, organised and resilient
• Professional, credible and influential communicator
• Passionate about supporting customers and improving patient outcomes
Location Requirements
Candidates should ideally be based within:
• Bristol
• Bath
• Somerset
or the surrounding areas to effectively support the South West territory.
Interested?
If youre an Optometrist, Contact Lens Optician, Dispensing Optician or experienced optical professional looking to transition into a strategic commercial role, wed love to hear from you.
Contact
Ben Warnes
Compass Associates – Audiology & Ophthalmology Division
📞 07908 224 207
✉️ bwarnes@compassltd.co.uk