Were looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, theyre investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. Its a great time to get involved! If you're a CRM professional with strong experience in CRM platforms including Klayvio, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you. What youll be doing Own and execute CRM campaigns across email, SMS and app comms. Develop personalised, data-driven lifecycle journeys to drive retention and LTV. Collaborate with data, product and growth teams to optimise messaging and customer segmentation. Champion A/B testing, experimentation and continuous improvement. Report on CRM performance, using insights to inform strategy. Help shape the long-term CRM roadmap in a fast-paced, growing team. What experience youll need Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role. Background in subscription, membership or ecommerce environments. Skilled in segmentation, personalisation and campaign analysis. Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar. Analytical mindset with a strong test-and-learn approach. Collaborative and confident working cross-functionally. Passionate about customer experience and brand storytelling. What youll get in return Youll join a values-led, high-growth business with a genuinely people-first culture. Theyre committed to doing business the right way - prioritising purpose, sustainability and impact alongside growth. Youll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers. Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth. Whats next? If youre an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, wed love to hear from you. Apply now or get in touch for a confidential chat. ADZN1_UKTJ