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To create and execute a global marketing strategy for Quanex Extruded Solutions (QES) in line with the business plan to support delivery of the Divisions financial plan and goals. Working closely with the Extruded leadership team, the role holder will work collaboratively to develop clear marketing plans and metrics to measure delivery. This role can be based at either of our Coventry or Denby sites.
Main Tasks & Responsibilities:
* Accountable for developing the marketing strategy for the Quanex Extruded Solutions (QES) brands, including market penetration, product launch, product promotion, and brand management, ensuring alignment with the overall company business strategy.
* Collaborate with the VP, Commercial Excellence and President QES, along with key sales leadership stakeholders, to align all marketing plans and metrics with the commercial and divisional strategy and financial targets.
* Manage elements of the NPD stage gate process involving go-to-market plans and product launches.
* Provide leadership and guidance to an in-house marketing team to drive the execution and effectiveness of marketing plans.
* Work with Operational Senior Management and customers to develop insights and strategies for implementing marketing plans and ensuring proper brand usage.
* Conduct research on brand awareness, competitor activity, related products, and target markets to enhance marketing strategies.
* Set and manage the annual marketing budget, review monthly expenditure, and analyze ROI.
* Lead projects such as exhibitions, events, customer days, internal events, community projects, and other marketing-specific initiatives.
* Plan and evaluate marketing campaigns, communicating results to stakeholders.
* Ensure all external communications adhere to Quanex brand guidelines, tone of voice, imagery, and messaging.
* Coordinate with the digital marketing team to ensure website content aligns with marketing strategies and maximizes engagement.
* Maintain relationships with industry trade press for measurable coverage of press releases and news.
* Manage customer communication via email campaigns and ad-hoc contacts.
* Ensure GDPR and global data compliance, building targeted audience lists.
* Comply with local standards and regulatory requirements for marketing activities.
Key Skills:
* Degree in Marketing or related field.
* Continuous Professional Development, e.g., Chartered Marketer status.
* Proven senior marketing experience with successful campaigns across multiple markets.
* Strong leadership, communication, and decision-making skills.
* Ability to secure stakeholder buy-in for new initiatives.
* Effective collaboration with diverse stakeholders, departments, suppliers, and customers.
* Budget management skills, including ROI calculations and P&L understanding.
* Experience with media and PR contacts.
* Proficiency in content management systems and design software.
* Experience in digital and offline marketing, including print, content, and social media marketing.
* Willingness to pursue ongoing professional development.
* Willingness to travel globally as needed.
About Us:
We are Quanex, a global manufacturing company serving OEMs in various markets, including fenestration, hardware, cabinetry, solar, refrigeration, security, and outdoor products.
This position is based at Coventry or Derby sites.
Our mission is to positively impact our customers, employees, and shareholders through innovation, technology, and customer service.
Health & Safety Responsibilities:
We prioritize employee health and safety by adhering to high safety standards, providing training, conducting safety checks, and fostering a safety culture to ensure a safe working environment.
Join us and be part of a team where your safety is as important as your success.
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