We Believe in Growing Good Things
Growth is at the heart of everything we do. From the freshly hand‑made food we create every day, to supporting our teams, we help our people grow in confidence, skills and to pursue their unique paths. Pret is where passionate, hardworking, wonderful people (like you!) find what they need to shine. And the proof is in the pudding – over 80% of our Managers started on the shop floor! So did 20% of our Support Centre teams, including our CEO, Pano.
What we’re looking for
We’re looking for passionate team players to bring joy to our customers every day. As a Franchise Marketing Manager, you’ll play a key role in shaping how we connect with customers at both a national and local level. You’ll work closely with franchise partners to build and deliver impactful marketing campaigns, that drive transactions and grow brand awareness across the UK. It’s a dynamic, hands‑on role, with plenty of creativity and strategic planning. You’ll collaborate across teams, manage multi‑channel campaigns (digital, OOH and in‑shop), and build strong relationships with franchisees to ensure brand consistency while embracing local opportunities. If you’re commercially minded, highly organised, and passionate about marketing that delivers real results, this is an exciting opportunity to grow your career in a supportive and fast‑paced environment.
Key responsibilities
* Create and deliver shops & local marketing strategies and plans for the UK Franchise estate, ensuring the Pret brand is confident, creative, disruptive, and joyful, ensuring you are driving both commercial and brand priorities forward, demonstrating clear results
* Expand our tactical marketing toolkit; enabling partners to quickly and skillfully respond to competitor openings and mitigate their impact
* Manage Franchise Partner budgets and report monthly on spend, accruals and forecast
* Understand individual shop profitability for partners, design impactful local strategies and initiatives to grow incremental sales and shop ebitda
* Build and nurture strong cross‑functional relationships with partners, Operations, and Finance to deliver clear, data‑driven ROI reporting across all marketing activity.
* Manage creation and implementation of all Franchise partner processes, toolkits and guidelines
* Manage briefs to the internal creative team and work with third party partners to ensure projects are delivered on brand, on time and on budget
* Always look to test, innovate and improve materials and messaging used to communicate with customers in our shops, implementing clear KPIs for partner activations and sharing learnings with the business
* Communicate national plans to Franchise Partners and secure their support, while driving and supporting local marketing plans and initiatives, and ensure the internal Franchise team updated on activations and challenges
* Activate marketing campaigns and tactics across a multitude of channels that further develop Pret’s brand in the UK, delivering increased awareness and engagement, and significant transaction growth
* Manage and develop the Franchise Marketing Coordinator
* Some travel will be required in the UK and Ireland
Experience and Skills required
* Experience of working within a multi‑location, UK or global franchise model
* Experience of delivering on‑ and off‑line marketing campaigns and projects across all channels
* Good understanding of full marketing mix – online and offline, covering both B2B and B2C
* Superb communication skills, project management skills, budget management and attention to detail
* Boundless levels of energy and passion with a clear can‑do attitude
* Uses initiative and critical thinking to independently shape and implement effective processes and requirements.
* Knowledge and experience of building engaging campaigns that truly gain traction with customers and deliver the required ROI
* Experience in campaign planning activity across a multitude of channels to drive sales
* Well versed in getting the best out of internal and external marketing support, including stakeholders
* Able to set a clear plan whilst also being a ‘doer’ and in particular ensuring operational excellence
* Able to develop and implement clear marketing plan whilst ensuring operational excellence
* Solid experience of retail branding and marketing implementation
About you
* Be kind, honest and generous: bring genuine warmth and your authentic self to work every day.
* Bring your passion: share our passion for food and exceptional customer service.
* Spread joy every day: small acts of kindness are a big part of what makes the Pret experience special.
We offer
* Gold Card: We love making people’s day through our food and drinks. That goes for our teams too. That’s why everyone gets a Gold Card. When you’re in the office, your food and drinks are on us. And when you’re not, you can use your Gold Card to get up to 5 Barista‑made drinks a day, and 50% off everything else (food, snacks, bottled drinks – the lot).
A few more perks
* You’ll get 33 days of annual leave (including flexible Bank Holidays), increasing to 38 days the longer you’re with us.
* Free private medical cover, with the option to add family or partner at an additional cost
* 4% of your pension contribution matched by Pret, rises to 5% after 5 years
* Life assurance at 3x annual salary
* Loyalty award for 5, 10, 15, 20 years’ service
* Flexible Benefits Platform packed with lifestyle discounts
* Season ticket loans
* Financial wellbeing provisions
* Free mortgage services
* Sabbatical after 3 years
* Opportunities to support our charity, The Pret Foundation
We also offer
* Individual ways to grow - We offer lots of opportunities for learning, whether you join us for a short stint or the long game, you’re good to grow with us. Including fully funded professional qualifications, leadership development and mentoring.
* Diversity and belonging - Everyone is welcome at Pret, we want you to feel confident and valued for who you are and to truly belong.
* Pace and variety - Our work is fast paced with lots of variety, you’ll build a diverse skill set and learn a lot!
* Community and purpose - We’re proud to make a difference through The Pret Foundation, from tackling homelessness to reducing food waste and creating positive change for people and communities.
Our values
* Happy Teams Happy Customers
* Amazing Standards Every day
* Doing The Right Thing
The interview journey
Every interview process at Pret begins with the same two stages. First, you’ll have a relaxed 30‑minute conversation with our recruitment team and the Hiring Manager for the role so we can get to know you and your experience. Next, you’ll be invited to a one‑hour, in‑person interview with the hiring manager at our Head Office in London Victoria.
Depending on the role and function, there may be additional stages. These could include time spent in one of our shops, completing a task, or meeting a senior leader.
Before you apply
This role is based at Pret’s Support Centre in London Victoria, where we work in a hybrid way - typically three days a week in the office.
This role will require regular travel across our franchise sites; we’re looking for someone who enjoys being on the ground and engaging directly with teams.
We’d love to get to know you, not a robot, so please do not rely on AI to complete your application.
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