Role: Digital Acquisition Manager- Sheffield Salary: £55,000 - £57,000 per annum
Hours: 9am- 5pm Monday- Friday (flexibility)
Hybrid working/ Remote working
Holidays- 25 days + stats
Enhanced family friendly leave
Maternity and paternity pay
Life assurance
pension 5%
Hybrid work model with collaborative days in our Sheffield HQ.
We are now seeking a Digital Acquisition Manager to help lead that work.
Acquisition Strategy & Channel Performance
Own the strategic roadmap and execution for paid media (PPC, Paid Social) and SEO
Manage media spend, forecast performance, and optimise budget allocation to drive ROI
Collaborate with CRO and Web teams to align acquisition activity with conversion strategy
Take end-to-end ownership of acquisition-driven growth, ensuring all campaigns contribute measurable value toward the 20% digital revenue target
Monitor daily performance across platforms (Google Ads, Meta, LinkedIn, etc.)
Lead A/B testing of creative, audiences, and landing pages
SEO & Organic Visibility
Develop and maintain an SEO roadmap covering technical, content, and backlink strategies
Work with content teams to guide keyword planning and page-level optimisation
Collaborate with the Web & Growth Manager to implement and test structural changes that enhance organic performance
Performance Measurement & Insight
Build and maintain performance dashboards tracking CAC, conversion rate, ROAS, and channel contribution to digital revenue
Produce insight-led reporting that clearly attributes ROI to digital activity and evidences growth against commercial KPIs
Support the transition from agency delivery to in-house management of PPC and SEO
Identify training needs and support capability building within the team
Coordinate with Product, CRO, Marketing, Operations and Sales to ensure campaign alignment
Contribute to sprint planning, digital roadmap reviews, and revenue forecasting
Support cross-functional prioritisation of key campaigns, traffic-driving content, and funnel metrics
Line manage the Senior Digital Marketing Executive and any interim support, ensuring high standards in campaign build, optimisation, and reporting
Delegate tasks clearly, provide coaching, and conduct regular 1:1s to drive performance and progression
Support the transition of digital acquisition roles from agency to in-house, helping to define role scopes, capabilities, and hiring needs
Experience managing in-house digital acquisition following an agency transition
Agile marketing experience or working in fast-paced delivery environments
Strong applied knowledge of attribution modelling and budget optimisation, able to evidence ROI from first touch through to closed revenue Skilled in SEO tools such as SEMrush, Screaming Frog, and Google Search Console