We are growing at Geely Auto UK! We are looking for a Paid Media Specialist who operates at the forefront of the industry and stays ahead of the fast-moving world of paid media. This is a newly created role where you will manage and influence delivery of the paid media strategy for a new automotive brand, building campaigns from the ground up and making a direct impact on brand awareness, lead generation and sales. You will work hands-on across all channels, both BTL and ATL, partnering closely with our paid media agency to create, manage and optimise campaigns that consistently deliver high-intent, high-quality leads. This role is ideal for an ambitious paid media specialist who is excited by innovation, driven by performance and ready to make a real impact in a fast-paced, high-growth environment. Main Responsibilities Plan, build and execute end-to-end paid media campaigns across OOH, TV, Radio, Google Ads, Meta and other relevant platforms Ensure creative is delivered and trafficked to paid media agency to align with media plan. Set up new accounts, conversion tracking and reporting dashboards with our newly onboarded paid media agency Develop a lead generation strategy focused on driving quality traffic and maximising conversion rates Monitor, analyse and optimise campaigns on an ongoing basis to improve CPL, CPA and overall ROI Work closely with sales teams to understand lead quality and adjust targeting and messaging accordingly Align paid and organic social strategies and share insights across channels Manage budgets effectively to ensure spend aligns with business goals and budget is reconciled versus spend Stay up to date with platform changes, best practices and emerging paid media trends, particularly within automotive and financial services Principle Contacts/Working Relationships Directly reports to: Head of Communication Cooperates with: Chief Marketing Officer, Head of Events / Head of PR HQ, Digital Agencies, Influencers, Dealers, and Cross-functional Teams within the company. Decision Making Scope Day to day interaction and decision making required to optimise paid media activity – e.g. spend by channel Define paid media strategy and calendar Cost control – ensure media spend in line with validated budget. Key Challenges Navigating a rapidly evolving paid media landscape: Staying ahead of constant platform updates, new ad formats, shifting algorithms and emerging channels will require strong curiosity, continuous learning and a proactive approach to testing new opportunities. Driving Aggressive Growth Across Paid Channels You will be challenged to deliver strong improvements in reach, traffic quality and lead generation efficiency to help establish Geely as a high-visibility and high-credibility brand in the UK market. Proving Measurable Return On Investment You will be expected to consistently analyse performance data, optimise against key metrics such as CPL, CPA and ROI, and demonstrate the commercial impact of paid activity to senior leadership. Managing And Prioritising Multiple Paid Campaigns At Once With overlapping product launches, brand moments and always-on lead generation, you will need to balance priorities, budgets and timelines without compromising quality or performance. Responding Quickly To Real-time Opportunities Paid activity will often need rapid adjustments to take advantage of news cycles, competitive movements or brand events. Fast decision making and the ability to activate quickly will be essential. Education, Training And Experience Proven experience managing paid media campaigns in a lead generation environment Strong background in paid media across both ATL and BTL channels, including TV, OOH, Radio, Google Ads and Meta Ads Experience working with a brand entering a new market or launching a new product either in-house or in an agency Analytical mindset with the ability to use data to inform decisions and drive performance Experience optimising for lead quality and ROI rather than volume alone Comfortable managing multiple priorities at once Experience within a paid media agency is desirable but not essential Confident communicator who can work collaboratively across marketing and sales teams Skills & Personal Characteristics Required Thrive in the moment Competitive mindset – to grow our community A strong team player Communication skills What can we offer you beyond the salary? Geely ECOS scheme x6 Life assurance Enhanced Maternity and Paternity Pay Medicash Bike2work scheme Salary Extra's We Are An Equal Opportunities Employer At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application. The Geely story began in 1986 with a simple but powerful idea. When founder, Eric Li, chose the name Geely, meaning ‘lucky’, it was about much more than just good fortune. His ambition was to build something that would move people forward with confidence and optimism. Today, that same spirit drives everything Geely does.