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We have an exciting opportunity for a Copywriter to join our Customer team based in our Central Support Office in Lasswade. You will be the brand guardian for our brand’s written word. You will lead copy creation and maintenance in a busy, fast-paced environment. You will maintain and champion our Tone of Voice guidelines and support the wider business in its implementation. This is a truly integrated role, working collaboratively to support our online, digital, marketing, PR, internal comms, and events teams, writing for various formats and channels.
Responsibilities
* Planning and copywriting for activities across online and offline channels
* Leading and executing Dobbies’ Tone of Voice across channels
* Managing and updating the Tone of Voice guidelines
* Managing a schedule of always-on content for dobbies.com, updating content as needed
* Creating written content for digital marketing channels, including emails and socials, aligned with trade priorities
* Proofreading and refining website and app content
* Building a bank of reusable copy to support PR, internal comms, and marketing teams
* Supporting social and email content creation and scheduling as needed
* Assisting the Events team with copy to drive event sales
Measures of success
* Inspirational, informative copy delivered on time, aligned with brand Tone of Voice
* Content that drives footfall and customer engagement
* Strong relationships with stakeholders in PR, marketing, events, buying, and online teams
* Consistent tone across all materials
* Demonstration of company values: teamwork, continuous improvement, positivity, passion for gardens, and customer focus
What we offer
* 33 days of annual leave (pro-rata for part-time)
* Generous discounts across stores, restaurants, and garden centres
* Hybrid working model
* Enhanced Group Pension Plan
* Interest-free season ticket loans
* Access to Wagestream for financial wellbeing
* Support from Retail Trust, including confidential support and discounts
* Access to Dobbies Academy for development
* Funding for courses and qualifications
* Free tea, coffee, and milk
* Collaborative office space with wellbeing resources
* Invitations to annual conferences and social events
About us
Founded in 1865 by James Dobbie, Dobbies is the only garden centre retailer with stores in every UK nation. We celebrate gardens and plants through our products, services, and community events. Many stores feature a restaurant or coffee shop. We are committed to being a great place to work, fostering teamwork, success, and customer satisfaction.
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