Summary:
The role you're looking at is part of the Marketing Communications (Marcom) group at Apple. Our team works to ensure that Apple's strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe. We develop and build the world’s best marketing communications in support of our amazing products! We're not engineers here at Marcom, but we share the same goal - to make everything we touch beautiful and elegantly simple! The Lead Writer, Italian, will own the localisation of marketing and communication materials and the origination of copy for local marketing initiatives in the relevant Italian-language markets. You’ll ensure that work is enhanced for the local market and delivered to the highest possible standard, maintaining Apple’s values and brand tone.
Key Qualifications:
1. Creatively translate US English copy into local-market language while preserving the intended message, voice, and tone.
2. Ensure that localised copy is optimised for the intended market while maintaining the Apple tone of voice and intended message of the original creative, and adhering to inclusive writing standards.
3. Write English back-translations for all localised headlines.
4. Creatively own the origination of copy for local marketing initiatives in the relevant Italian language markets, working in partnership with strategy, brand, and creative teams.
5. Creatively advise the output of our language agency to ensure their writers and editors are delivering work that maintains Apple writing standards.
6. Proofread and edit copy during final in-situ validation, ensuring accuracy, clarity, and messaging consistency.
7. Collaborate with team members, project managers and producer teams to align on language validation and continuously innovate to optimise our processes.
8. Keep up to date on industry trends, cultural evolution and socio-political events in the market, as well as standard processes in copywriting, translation and technical writing.
Additional Requirements:
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.
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