Description
The Marketing & Brand Director (MBD) is a senior leader within the Pasta Evangelists team, responsible for steering the brand’s evolution from a digital-first pioneer into a dominant multi-channel restaurant, hospitality and franchise power.
Reporting directly to our Co-Founder & CMO Finn, you will lead the Marketing department on a day-to-day basis, overseeing the delivery of integrated marketing and advertising campaigns that drive sales across our restaurant estate. You'll work closely with our franchise partners to ensure their restaurants, as well as our equity restaurants, are as successful as possible.
What you'll do at Pasta Evangelists
* You'll run our Marketing & Brand department on a day-to-day basis, managing most members of the team & overseeing our communications calendar
* You'll oversee all standard restaurant/LSM marketing channels including email/CRM, social/influencer, digital ads (Meta, TripAdvisor, Google, etc.) and more
* You'll devise winning campaigns to ensure our restaurants generate strong weekly sales, tapping into key calendar moments like the World Cup or World Pasta Day
* You'll be in constant touch with our franchise partners & restaurant General Managers, including chairing a weekly sales call, to understand their needs and plan/allocate their marketing budgets
* You'll work with our designer to produce high quality assets for our restaurants and advertising/brand campaigns
* You'll work on our restaurant menu ensuring it is structured and designed to maximise revenue per cover
* You'll manage our PR agency, setting the overall strategy and coverage targets and ensuring objectives are met
* You'll work with external partners including Ocado and Harrods to maximise our sales on those channels
Who you are
* You possess extensive experience in a senior marketing role within a restaurant group, franchise, or high-growth hospitality business.
* You have a deep technical understanding of how to balance high-street retail marketing with the complexities of a D2C digital subscription model.
* You are comfortable navigating P&Ls, interpreting complex data sets, and holding external agencies accountable to strict performance targets.
* You have an uncompromising eye for detail and a passion for craftsmanship, capable of maintaining a premium brand positioning during a period of aggressive national scaling.
The "Dolce Vita" Perks
We believe our leaders should live as well as they eat. In this role, you will receive:
* Competitive Salary to attract best-in-class talent.
* Dynamic Environment: Join one of the UK’s fastest-growing food scaleups backed by Barilla.
* Incentives: Meaningful equity package with significant upside potential.
* Perks: Discount at our Harrods restaurant, free pasta products, and regular pasta tastings.
* Culture: Regular team socials and occasional trips to ‘il bel paese’ (Italy).
* Benefits: 25 days leave, Cycle to Work scheme, and referral bonuses.
Ready to lead the next chapter of the pasta revolution? Apply today, and let’s make some pasta magic happen!
Pasta Evangelists was born nine years ago out of a desire to become the authority in fresh pasta. We’re on a mission to reimagine and elevate pasta as a category, which is worth a staggering £3.8bn yet has seen little innovation for decades.
Since launching our original fresh pasta recipe kit service in 2016, we have built a cult following of British pasta lovers – our Evangelists – who are passionate about discovering the breadth and variety of pasta, as well as the irresistible stories behind it.
Today, Pasta Evangelists is backed by Barilla (the world’s biggest pasta company) and is proud to be the UK’s biggest pasta brand by revenues, as well as one of the UK’s fastest-growing startups. As well as on our website, our recipe kits are available to purchase from major online retailers such as Ocado.
Building on this success, we are now disrupting Britain’s pizza-centric Italian dining scene by launching our very own Pasta Evangelists restaurants, as well as our high-end Harrods Pasta Bar and our store at Manchester Airport. These are not just Italian eateries — they are vibrant destinations where guests can experience the extraordinary diversity of pasta, alongside exceptional service, bold creativity, and a true passion for great food. Guests can enjoy a delicious meal and take part in our popular pasta-making classes at our restaurants in Chiswick, Richmond, Greenwich, Farringdon, Guildford, New Oxford Street and Queensway.
At the same time, we continue to expand our fresh pasta takeaway concept, available on and through major delivery platforms such as Deliveroo, Uber Eats and Just Eat. With more than 40 kitchens now operating across the UK, including in Scotland and Wales, we are growing our footprint rapidly and bringing fresh pasta to more customers every day.
Our state-of-the-art Pastificio in Acton, West London — the largest in the UK — enables us to produce a wide range of artisanal pasta and sauces, pushing the boundaries of what’s possible in this beloved category.
Looking ahead, our key focus is on opening more restaurants and creating unique spaces that celebrate pasta in all its shapes, offering something far beyond the traditional Italian experience.
Given our ambitions, we are looking for exceptional professionals to lead our business through this next exciting chapter of growth.