Job Description: Senior CRM Executive at Mamas & Papas
At Mamas & Papas, our purpose is to inspire and support parents in becoming confident, capable, and loving life with their little ones. Our passion for parenting is evident in our advice, products, and experiences we offer. We are an award-winning, global omni-channel nursery and baby brand dedicated to quality and customer support.
We are seeking a Senior CRM Executive to join our team and contribute to our innovative digital CRM and loyalty programs. Reporting to the Senior CRM & Personalisation Manager, your responsibilities will include:
1. Delivering the CRM and email marketing strategy to enhance customer engagement and drive sales.
2. Growing and nurturing the email database.
3. Developing automated email marketing programs to create seamless customer journeys that foster loyalty.
4. Collaborating with retail, brand marketing, ecommerce, creative, design, commercial teams, and IT.
5. Planning and executing the CRM and email marketing calendar aligned with business objectives.
6. Measuring, optimizing, and developing marketing activities based on KPIs to increase repeat sales.
7. Making data-driven decisions to identify and act on new opportunities, with a focus on trading plans.
8. Ensuring compliance with legislation such as GDPR.
What makes this role unique? This role offers the opportunity to genuinely make a difference in supporting new parents through their journey, making a positive impact through CRM and loyalty initiatives.
If you have a background in Digital CRM or Email Marketing and are looking to work for an innovative and thoughtful company, we encourage you to APPLY TODAY.
Benefits of working with us include:
* 33 days holiday, increasing to 40 with service
* Buy & Sell holiday schemes
* Company Bonus Schemes
* Employer pension contribution from day 1
* Staff discounts for family & friends
* Offers & discounts on holidays, travel, and more
* Subsidised health & critical illness cover
* Family-related leave policies, including enhanced maternity, IVF, surrogacy, paternity, adoption, and shared parental leave
* Foster Care & Carers Leave
* Support for Loss and Bereavement
* A Menopause Friendly Employer
* Recognition & Appreciation Schemes
Our head office offers flexible working arrangements, free parking, dedicated spaces for prayer and contemplation, subsidised canteen, and relaxation rooms.
Join us at Mamas & Papas, where every day we welcome new generations and strive for a sustainable future.
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