Miniclip is looking for ato join our Marketing team in our Lisbon (PT) or London (UK) Office.
What will you be doing at Miniclip?
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
* Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
* Oversee acquisition marketing campaigns across multiple mobile channels
* Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
* Experiment and analyse campaigns for existing and upcoming games
* Running multiple marketing tests and present results to stakeholders with concrete recommendations
* Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
* Develop briefings for new ad creatives and oversee the production of marketing material
* Manage business relationships with day-to-day communication and reporting
What are we looking for?
* Minimum 6 months of experience in paid digital marketing or media buying required
* Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
* Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
* Having prior exposure to a soft launch will greatly benefit the candidate
* Excellent communication skills, both written and verbal in English
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