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Sales director

Neyland
Simon Safety & Lifting Centre Ltd
Sales director
Posted: 26 December
Offer description

Job Description

Company Description

Founded over 26 years ago, Simon Safety is a leading, highly respected supplier of Personal Protective Equipment, Work Wear, Uniform and Workplace Supplies, specialising in Manufacturing, M&E Engineering, Construction, Logistics, Petrochemical, Energy and Utility industry sectors.

In partnership with the World’s leading manufacturers, Simon Safety have developed a range of products that can be widely used across all industry sectors. Quality products that will exceed expectations of performance and that are manufactured with the demands of the professional workers in mind.

We are always looking for the best people to join our growing and successful business, and in 2026 we wish to appoint an experienced Sales Director to drive strategic growth and lead our sales function during an exciting period of expansion. This is a senior leadership role where you'll shape our commercial strategy, develop key client relationships, and build a high-performing sales team.

Key Responsibilities

· Develop and execute sales strategy for growth across existing and new market sectors

· Lead business development activities targeting high-value contracts and framework agreements

· Manage major tender processes and client negotiations

· Build and maintain relationships with senior decision-makers in Manufacturing, M&E Engineering, Construction, Logistics, Petrochemical, Energy and Utility industry sectors

· Provide commercial leadership and oversight of sales operations

· Identify value-added service opportunities that differentiate us from competitors

· Drive performance through KPIs, pipeline management, and forecasting

· Represent the business at industry events and with key stakeholders

Salary: Negotiable based on experience. The role comes with a company car / car allowance, IT, Telephone, Pension and includes an uncapped Commission Bonus Scheme and Net Profit Share.

https://www.simon-safety.co.uk/about-us

https://www.simon-safety.co.uk/

Essential Requirements

· Proven track record in senior sales leadership, ideally within PPE, workwear, safety equipment, or industrial supply sectors

· Experience selling into Manufacturing, M&E Engineering, Construction, Logistics, Petrochemical, Energy and Utility industry sectors.

· Strong understanding of COMAH sites, safety compliance, and regulatory requirements

· Demonstrated success in winning and managing major contracts and framework agreements with a commercial acumen - understanding margins, pricing strategies, contract profitability, and ROI.

· Experience setting and achieving revenue targets and managing P&L responsibility

· Strategic thinker with commercial acumen and ability to identify growth opportunities

· Excellent relationship-building skills with senior stakeholders

· Experience managing complex tender processes

· Full UK driving licence and willingness to travel as required

We are looking for a person:

· With knowledge of procurement and public / private sector frameworks

· With the ability to set clear objectives, provide coaching, and drive accountability

· With an understanding of supply chain management in safety-critical industries

· With experience managing sales pipelines, forecasting accurately, and reporting to board level

· With a track record of building, leading, and developing high-performing sales teams

What’s in it for you:

· Senior leadership role with genuine influence over business direction to shape commercial strategy rather than just executing someone else's plan

· Opportunity to make a significant impact in a growing, established business

· Chance to build something - develop the sales function, not just maintain it

· Direct access to MD level for strategic decisions

· Competitive base salary appropriate to the seniority and performance-based incentives

· Potential for equity share as the business grows

· Company vehicle / allowance

· Based in Wales with travel across our client base

· Work with a company committed to environmental responsibility and workforce development

Express your interest in confidence by writing to Simon Ashton, Managing Director. Email address: simon.ashton@simon-safety.co.uk

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