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Marketing manager

Basingstoke
TechPoint
Marketing manager
€50,000 a year
Posted: 1 May
Offer description

Introducing TechPoint

TechPoint is the only UK-based company where electronic manufacturing, supply chain solutions, and frequency control components sit under one roof. With 40+ years of experience and over 800 customers, we solve complex challenges for the world’s leading innovators.


The Role

Driving growth through integrated marketing, this role manages TechPoint's brand visibility, lead generation and digital presence. Working across three business units, this is a diverse role touching on everything from brand storytelling to targeted campaigns and event management.


Key Responsibilities


Digital Channel Management

* Manage the strategy, performance, and content of digital channels, including 2 websites, email marketing programmes, social media and ad campaigns
* Track, analyse, and report on marketing performance, providing insights and recommendations to inform planning and decision‑making


Communications & Events

* Manage the annual exhibition calendar, including end‑to‑end event and campaign management
* Plan, coordinate, and deliver company events and external engagements
* Develop and manage a customer & partner communications programme


Demand Generation & Lead Management

* Plan and execute integrated demand generation campaigns
* Manage lead capture, qualification, and nurturing journeys
* Work closely with the sales team to align targeting, messaging, KPIs, and lead handover processes
* Track campaign effectiveness and contribution to leads pipeline and revenue
* Support ad hoc marketing activities for business units


Brand Marketing & Management

* Develop and deliver PR, communications and sponsorship initiatives to increase brand visibility, awareness, and storytelling
* Ensure brand consistency across all marketing channels, materials, and customer touch points
* Safeguard brand guidelines and visual identity, supporting internal teams with brand application
* Maximise TechPoint’s membership of trade organisations, to ensure consistent brand exposure, in conjunction with commercial teams


Data, CRM & Marketing Technology

* Manage marketing data and CRM processes to ensure data quality, reporting accuracy, compliance and effective campaign execution
* Evolve marketing technology tools to improve efficiency, automation, and measurement


About You

* 3+ years in B2B marketing manager role
* Background in Aerospace, defence, complex manufacturing or niche technology (preferred)
* Highly experienced in innovative events & exhibition management
* Deep understanding and experience in campaign management
* Commercial mindset and ability to build effective working relationships with multiple sales teams
* Creative copywriter and storyteller
* Strong digital experience, with hands on knowledge of tools such as Statamic, Mailchimp, Salesforce, Google analytics & console (preferred)
* Thrives in fast pace, scale up environment
* Analytical and data driven, with "test and learn" mindset
* Great stakeholder management skills


Why us?

* Hybrid working model 3 day office 2 from home, early Friday finish
* 25 days holiday plus Christmas shutdown
* Your birthday as an additional day off
* Private Healthcare
* Health cash plan
* Company sick pay
* Bonus Scheme "Life insurance of 4 x your annual salary
* Up to 5% employer pension contribution salary sacrifice
* Option to buy up to 5 days of holiday
* Enhanced Parental leave pay
* Cycle to work scheme
* Home and Tech salary sacrifice scheme
* Free will writing service
* Free parking


About Us

Our Mission: Harnessing the specialised strengths of each TechPoint business to create a uniquely integrated, value‑driven solution for our customers. Dedicated to delivering exceptional service, from supply chain optimisation to complex manufacturing, empowering our clients with innovation and efficiency across every stage of their journey.

Our Purpose: Contribute to making a tangible impact on the success of our clients by redefining what’s possible in supply chain management and advanced manufacturing.


Equal Opportunities for all

TechPoint Group is an equal opportunity employer, committed to providing equal opportunities to all individuals, regardless of age, disability, gender reassignment, marriage/civil partnership, pregnancy, maternity, race, genetic information, religion or belief, sex or sexual orientation or any other characteristic protected by applicable laws. We value diversity and inclusion in our workforce and encourage all qualified candidates to apply.

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