Area Sales Manager £45,000-£50,000 Car Bonus North We're recruiting on behalf of a well-established manufacturing business that supplies a wide range of technical products into commercial, industrial, and construction environments. Following continued growth, they are looking to appoint a driven Regional Sales Manager to strengthen their presence across the Midlands. The Role As Regional Sales Manager, you will be responsible for developing new business and managing an existing portfolio of customers across your territory. This is a hands-on, field-based role where you'll build strong relationships with contractors, distributors, architects, and end users to secure project and specification-led opportunities. Key responsibilities include: Proactively identifying new business opportunities and nurturing long-term customer relationships Managing the full sales cycle from enquiry, site visits, and technical discussions through to quotation and order conversion Maintaining regular customer visits to drive awareness, engagement, and repeat business Producing accurate sales forecasts and updating CRM records Working closely with internal teams to ensure customer requirements are understood and delivered Providing market intelligence and competitor insights to support strategic planning About You We're looking for someone who is: Experienced in field-based B2B sales-ideally with a background in manufacturing, engineering, construction products, or technical solutions Confident conducting site visits, surveys, and technical discussions with a range of stakeholders Able to manage their own territory, plan appointments efficiently, and work to agreed KPIs Commercially astute, well organised, and comfortable producing accurate forecasts and reports A relationship builder with strong communication and presentation skills Self-motivated, proactive and genuinely driven to develop business What's On Offer £45,000-£50,000 basic salary Company car Annual bonus Supportive team environment with full product training Genuine progression opportunities within a growing business WR Engineering are the 1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide. WR is acting as an Employment Agency in relation to this vacancy