As our Junior eCommerce Manager, you’ll be the driving force behind the performance and growth of our D2C online store. You’ll lead the day-to-day operations of our Shopify Plus site, ensuring all digital campaigns, content updates, and customer experiences are executed flawlessly. This role combines creative brand storytelling with analytical performance optimisation—and is ideal for someone who’s passionate about beauty, skincare, or lifestyle brands.
You’ll play a pivotal role in maximising existing traffic, improving conversion rates, and building customer loyalty to reduce long-term reliance on acquisition. You’ll optimise everything from UX and checkout flow to email marketing and product pages—while working closely with performance and creative teams to ensure every campaign converts.
Tasks
* Own the eCommerce campaign calendar, ensuring all onsite activity aligns with broader marketing plans and brand initiatives.
* Manage product uploads, landing pages, banners, and content updates across Shopify Plus.
* Drive conversion rate optimisation (CRO) through regular audits to identify and fix leakage points across key customer journeys.
* Optimise site UX to reduce hesitation, friction, and bounce—enhancing navigation, layout, and checkout performance in collaboration with design/dev teams.
* Plan and execute A/B testing for key pages and user flows, iterating on offers, messaging, and pricing strategy to boost performance.
* Monitor and report on key eCommerce KPIs (conversion rate, AOV, traffic, revenue) and use insights to guide data-driven decisions.
* Maximise ROI from existing traffic through targeted user journeys, improved segmentation, and high-performing landing pages.
* Work closely with the performance marketing team to align landing pages with ads and ensure traffic from paid, organic, and email converts effectively.
* Develop, launch, and optimise email marketing campaigns, including newsletters, retargeting flows, and loyalty nurturing via Klaviyo.
* Use platforms like Google Analytics, Shopify Plus, and Klaviyo to uncover actionable insights and performance trends.
* Partner with creative and social teams to ensure consistent brand storytelling across all digital touchpoints.
Requirements
* 3+ years of experience in eCommerce, ideally within D2C beauty or skincare.
* Proven expertise in Shopify and Shopify Plus, with a strong grasp of both front-end merchandising and backend operations.
* Experience using Klaviyo, Google Analytics, and other key eCommerce platforms.
* Understanding of basic HTML/CSS for site tweaks and content styling.
* Highly analytical and data-literate—you know how to turn numbers into action.
* Creative and detail-oriented, with a strong eye for brand expression, campaign execution, and customer experience.
* A self-starter who takes ownership and thrives in fast-paced, collaborative environments.
* Excellent communication and project management skills.
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