Company description Location: Basingstoke (hybrid working 3 office days per week) Employment Type: Permanent, full time Additional Benefits: Annual Bonus Think the AA is just about roadside assistance? Think again. For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Digital Business Analyst means you'll play a crucial role in our success and be part of this exciting motoring journey. Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change. #LI-Hybrid This is the jobWe’re looking for a forward-thinking Digital Business Analyst to join our fast-paced and innovative Digital function. In this pivotal role, you’ll act as the bridge between business needs and technical solutions, translating ideas into actionable user stories that drive meaningful change. You’ll lead the charge in gathering, analysing, and managing requirements throughout the project lifecycle, ensuring clarity, alignment, and readiness for development. Your insights will help shape digital products that deliver real value to users and stakeholders alike. Working collaboratively with cross-functional teams including developers, testers, product owners, and business stakeholders; you’ll play a key role in ensuring successful project delivery. You’ll champion agile ways of working, contribute to continuous improvement, and help foster a culture of innovation and excellence. If you're passionate about digital transformation and thrive in a collaborative environment, this is your opportunity to make a lasting impact. What will I be doing?Collaborate with stakeholders to develop and maintain a well-structured product backlog. Craft high-quality user stories and tasks that are clear, actionable, and aligned with business goals. Elicit, analyse, and manage requirements throughout the entire project lifecycle. Assess proposed solutions and designs, providing constructive feedback to ensure optimal outcomes. Document current ('As is') and future ('To be') process flows to support business transformation. Support agile delivery by assisting the Scrum Master and acting as a proxy Product Owner when needed. What do I need?Strong experience as a Business Analyst in Agile environments, with strong skills in story mapping, prioritisation, and MVP definition. Preferably focusing on Digital products and environments. Proficient in requirements elicitation, process and data modelling, and managing the full requirement lifecycle. Excellent communication and facilitation skills, with the ability to lead workshops and engage effectively with stakeholders at all levels. Advanced user of Jira and familiar with Agile software development practices, with solid technical understanding of architecture, databases, and development methodologies. Analytical, detail-oriented, and data-driven, with a confident and pragmatic approach to problem-solving and continuous improvement. Comfortable challenging peers and stakeholders to uphold quality standards, with a commitment to producing best-in-class user stories and EPICs. Additional informationWe’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: 25 days annual leave plus bank holidays + holiday buying scheme Worksave pension scheme with up to 7% employer contribution Free AA breakdown membership from Day 1 plus 50% discount for family and friends Discounts on AA products including car and home insurance Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more Company funded life assurance Diverse learning and development opportunities to support you to progress in your career Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change. #LI-HH