Join usasSectorHeadofAcquisition Marketing – Everyday Banking
In this crucial role,you'llcollaborate with and manage internal and external stakeholders at all levels
You'llbring clarity, energy, and direction to cross functional teams, andyou'llhave the chance to thrive in an environment where pace, change, and innovation are the norm
This is an opportunity to strengthen your leadership profile and be an inspiring leader who can guide teams using Agile ways of working
Whatyou'lldo
AsSectorHeadofAcquisition MarketingforEveryday Banking,you'lloperateas the Marketing Product Owner for your customer segments.You'llconnect franchise priorities with customer insights to drive acquisition growth and elevate the overall customer marketing experience.You'lloptimise performance across value, volume, channel mix, product cross holdings,Cost Per Acquisition (CPA), Customer Lifetime Value (CLV), brand metrics, and full funnel effectiveness.
We'llalso expect you to lead your team in gathering, analysing, and interpreting economic, customer, market, brand, and competitive data, translating insights into decisive action. By working closely with internal and external partners,you'llmaintainaccuratemarket profiles and ensure that decisions reflect the evolving external landscape.
In Addition,you'llbe
Building a deep understanding of customer needs and preference driversacross key personas
Overseeing all digital content marketing initiatives to strengthen brand awareness and support key business objectives
Developing the marketingstrategy for each customer segment aligned to the brand strategyin line with Everyday Banking propositions
Developing annual sales plans, budgets, and strategic marketing plans grounded in market analysis, customer insights, brand performance, and product trends
Driving performance across affiliate, digital, search, and SEO channels to accelerate growth and improve marketing efficiency
The skillsyou'llneed
We'relooking for a standout marketing leader with deep experience in business to consumer markets, someone who understands market dynamics and has a proventrack recordof shaping and growing customer focused segments.You'llneed a strong background in financial services anda clear understanding of how regulation influences customer needs, product design, and go to market strategy. You must also be comfortable and confident navigating complexity.
To succeed in this role,you'llneed to bring sharp insight into what truly drives market and segment behaviour, along with the ability to separate signal from noise. You must have a strong brandexpertiseand can translate brand thinking into powerful, connected customer experiences.You'llalso need todemonstratestrong numerical capability and comfort with detailed analysis to drive acquisition growth, optimise performance, and unlock cost efficiencies. Moreover, you must have a proventrack recordin leading go-to-market (GTM) initiatives across paid, earned, and owned channels, withexpertisein measurement and attribution. Exceptionalstakeholder management,organisational and coordination skills, along with the ability to consistently deliver against deadlines, are essential as well.
In Addition,you'llneed
A degree in a related discipline
Experience managing multiple projects at pace whilemaintaininghigh standardsof quality
Experience in engaging senior stakeholders across different disciplines on acquisition vision and strategy
Proven leadership in Agile environments, with the ability to coach and empower teams to do their best work
Expertisein planning and budget management to deliver desired commercial goals