We’re looking for a driven and hands‑on Online Marketer to join our global marketing team, with a strong focus on the UK market.
This is a unique hybrid role combining performance marketing and local execution. You’ll be responsible for generating high‑quality leads through digital channels while supporting UK campaigns, events, and commercial initiatives.
You’ll report directly to our global marketing lead and act as the key marketing partner for the UK business.
You will play a pivotal role in making our performance marketing ready for global scaling and constantly seeking out the opportunity to integrate AI into our Marketing strategy.
What You’ll Do
Performance Marketing
* Plan, execute, and optimise paid campaigns (Google Ads, LinkedIn, Display, Bing)
* Drive lead generation and continuously improve conversion performance
* Test, learn, and scale campaigns based on data
* Constantly monitor AI tooling and opportunities to improve our performance
Local Marketing
* Support UK campaigns in collaboration with Sales
* Coordinate local events and initiatives
* Adapt global campaigns for the UK market
Content & Campaigns
* Create and optimise content for ads, landing pages, and email campaigns
* Ensure consistent messaging across channels
Reporting & Insights
* Track and analyse campaign performance
What You’ll Bring
* 3–5 years’ experience in online marketing (B2B or SaaS preferred)
* Proven track record in performance marketing and lead generation
* Experience with Google Ads, LinkedIn Ads, Display, and Bing
* Strong analytical mindset and data‑driven approach
* Strong interest & experience with AI and automation to improve marketing performance, e.g. Claude, N8N (huge Pre!)
* Proactive and hands‑on, with a sense of ownership
* Comfortable working in an international, fast‑moving environment
What We Offer
* A key role in a growing international business where you can directly influence UK marketing performance
* Real ownership — the freedom to test, learn, and scale what works
* A collaborative and ambitious global team, working across markets and disciplines
* Hybrid working model (3 days in the office) with flexibility built in
* The opportunity to work at the intersection of data, retail, and technology
* A culture that values initiative, continuous improvement, and practical innovation
* Room to develop your skills, take on more responsibility, and grow with the business
About PFM
PFM Intelligence Group helps organisations make smarter decisions by turning complex movement data into clear, actionable insight. Using innovative technology and advanced analytics, we support clients across retail, transport and public spaces to better understand how people use places and how those places can work better for everyone.
We’re an international business with a strong European footprint and a collaborative, down to earth culture. Our teams work across borders and disciplines, combining technical expertise with real world understanding to deliver practical, high quality solutions.
At PFM, we value curiosity, ownership and teamwork. We’re growing, evolving and investing in our people and we’re always looking for individuals who want to make a meaningful contribution while developing their own skills and career.
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